“remain fully liable for all obligations subcontracted to, and all acts and omissions of, the Subprocessor.”
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Full liability retention means that Customers do not lose their contractual protections when Google Ads uses Subprocessors; Google Ads cannot escape liability by delegating to a third party.
If a Subprocessor fails to meet a subcontracted obligation or commits an act or omission causing harm, Google Ads remains fully liable to the Customer.
How other platforms handle this
Google reserves the right, at its own expense, to enforce this Section 8 on behalf of all Google Affiliates and assume the exclusive defense and control of any matter subject to indemnification by You.
The Credit Karma Parties reserve the right, at their own expense, to assume the exclusive defense and control of any matter subject to indemnification by you
The Indemnifying Party will have the sole right to conduct the defense of any Claim for which the Indemnifying Party is responsible hereunder, provided that the Indemnifying Party may not settle any Claim without the Indemnified Party's prior written approval unless...
"remain fully liable for all obligations subcontracted to, and all acts and omissions of, the Subprocessor.Excerpt from Google Ads's Data Processing Terms
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Full liability retention means that Customers do not lose their contractual protections when Google Ads uses Subprocessors; Google Ads cannot escape liability by delegating to a third party.
If a Subprocessor fails to meet a subcontracted obligation or commits an act or omission causing harm, Google Ads remains fully liable to the Customer.
ConductAtlas has identified this type of provision across 225 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.