“Customer instructs Google to process Customer Personal Data only in accordance with applicable law: (a) to provide the Processor Services and any related technical support; (b) as further specified via Customer's use of the Processor Services...”
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause constrains Google Ads to processing Customer Personal Data solely within the boundaries set by the Customer's instructions and applicable law, limiting unilateral use.
Interpretive note: The excerpt contains multiple independent permitted processing purposes beyond the primary proposition; these are recorded in omitted_material.
Personal data may only be processed by Google Ads within the scope of what the Customer has instructed and what applicable law permits.
How other platforms handle this
We process your data for necessary purposes as described in the main Policy, and for secondary purposes. We use both human and automated means to process your data.
When we process personal information about you, we do so with your consent or as necessary to comply with our legal and regulatory obligations; to provide the products and services you use...
We use information about you, information that we collect from within your account, information that you provide to our customer happiness team, and information about your interactions with the Service to resolve technical issues you experience with the Service.
"Customer instructs Google to process Customer Personal Data only in accordance with applicable law: (a) to provide the Processor Services and any related technical support; (b) as further specified via Customer's use of the Processor Services...Excerpt from Google Ads's Data Processing Terms
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The clause constrains Google Ads to processing Customer Personal Data solely within the boundaries set by the Customer's instructions and applicable law, limiting unilateral use.
Personal data may only be processed by Google Ads within the scope of what the Customer has instructed and what applicable law permits.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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