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This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Full liability retention means that Customers do not lose their contractual protections when Google Ads uses Subprocessors; Google Ads cannot escape liability by delegating to a third party.
If a Subprocessor fails to meet a subcontracted obligation or commits an act or omission causing harm, Google Ads remains fully liable to the Customer.
How other platforms handle this
If Google reasonably believes the Services might infringe a third party's Intellectual Property Rights, then Google may, at its sole option and expense: (i) procure the right for Customer to continue using the Services; (ii) modify the Services to make them non-infringing...
If Google does not believe the remedies in Section 13.5(a) are commercially reasonable, then Google may Suspend or terminate Customer's use of the impacted Services...Google will refund to Customer any unused prepaid Fees...
Any access to or use of the Services or goods through your account by others, including your spouse, dependents, Recipients, and any access by AI Agents you enable or that operate on your behalf...
Monitoring
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"remain fully liable for all obligations subcontracted to, and all acts and omissions of, the Subprocessor.Excerpt from Google Ads's Data Processing Terms
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
Full liability retention means that Customers do not lose their contractual protections when Google Ads uses Subprocessors; Google Ads cannot escape liability by delegating to a third party.
If a Subprocessor fails to meet a subcontracted obligation or commits an act or omission causing harm, Google Ads remains fully liable to the Customer.
ConductAtlas has identified this type of provision across 233 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Ads.