The policy prohibits ads for products that bear a trademark or logo identical or substantially indistinguishable from another brand's trademark and are presented as genuine products of that brand. This prohibition applies regardless of how the seller describes the product.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes an outright prohibition that applies at the ad and account level; advertisers found promoting counterfeit goods are subject to ad disapproval and account suspension without a cure period described in the document.
The agreement prohibits platform access for advertisers promoting counterfeit goods, which means ads for such products will not serve on Google's networks. This provision is enforced through ad disapproval and account-level action.
How other platforms handle this
We don't allow Content that includes negative comments about identifiable individuals outside of this group.
User Content may not: be unlawful, libelous, defamatory, obscene, pornographic, indecent, lewd, suggestive, harassing, threatening, invasive of privacy or publicity rights, abusive, inflammatory or fraudulent
Infant formula formula for infants under 24 months is prohibited
"Counterfeit goods: Fake or 'replica' products that are sold bearing a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.Excerpt from Google Ads's Advertising Policies Overview
1) REGULATORY LANDSCAPE: This provision interacts with the Lanham Act in the United States governing trademark infringement and counterfeiting, and with the EU Trademark Regulation and equivalent national trademark laws in other jurisdictions.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision establishes an outright prohibition that applies at the ad and account level; advertisers found promoting counterfeit goods are subject to ad disapproval and account suspension without a cure period described in the document.
The agreement prohibits platform access for advertisers promoting counterfeit goods, which means ads for such products will not serve on Google's networks. This provision is enforced through ad disapproval and account-level action.
ConductAtlas has identified this type of provision across 245 platforms. See the full comparison.
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