Fiverr · Fiverr Privacy Policy

Cookie and Behavioral Tracking

Medium severity
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What it is

Fiverr uses cookies and tracking pixels to monitor everything you do on their website, including what you search for and how long you spend on each page, to personalize ads and content.

Consumer impact (what this means for users)

Fiverr's tracking technologies create a detailed behavioral profile from your platform activity — including search terms and gig views — which is used for targeted advertising and may be shared with third-party ad networks.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Export Your Data
    Access Fiverr's cookie preferences tool available on the website to review and withdraw consent for non-essential tracking cookies. EU users can manage this via the cookie consent banner on first visit.

Cross-platform context

See how other platforms handle Cookie and Behavioral Tracking and similar clauses.

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Why it matters (compliance & risk perspective)

Behavioral tracking across the Fiverr platform builds a detailed profile of your professional interests and purchasing habits that may be used for advertising both on and off the platform.

View original clause language
We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activity on our platform, including pages visited, search queries, time spent, and interactions with content. This information is used to personalize your experience, analyze usage, and serve targeted advertisements.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: Cookie-based tracking implicates EU ePrivacy Directive 2002/58/EC Art. 5(3) (requiring prior informed consent before setting non-essential cookies); GDPR Art. 6(1)(a) for consent-based processing; CCPA/CPRA §1798.140 definition of 'personal information' which explicitly includes unique identifiers and browsing history; and FTC guidance on online behavioral advertising disclosure (2012 Privacy Report). (2)

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Applicable agencies

  • FTC
    The FTC has enforcement authority over unfair or deceptive online behavioral advertising and tracking practices under FTC Act Section 5.
    File a complaint →

Provision details

Document information
Document
Fiverr Privacy Policy
Entity
Fiverr
Document last updated
April 29, 2026
Tracking information
First tracked
March 20, 2026
Last verified
April 27, 2026
Record ID
CA-P-003440
Document ID
CA-D-00140
Evidence Provenance
Source URL
Wayback Machine
SHA-256
a28fab0776af5b5e1f02fe672f91126ee950cf444829a62c9c1c011a57efff18
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Fiverr | Document: Fiverr Privacy Policy | Record: CA-P-003440
Captured: 2026-03-20 10:52:11 UTC | SHA-256: a28fab0776af5b5e…
URL: https://conductatlas.com/platform/fiverr/fiverr-privacy-policy/cookie-and-behavioral-tracking/
Accessed: May 2, 2026
Classification
Severity
Medium
Categories

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