Figma and its advertising and analytics partners use cookies and tracking tools to monitor how you use Figma and other websites, and this data is used for analytics, personalization, and advertising purposes.
This analysis describes what Figma's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Tracking technologies used by Figma and third parties can build detailed profiles of your online behavior across websites, not just on Figma itself, which may be used for targeted advertising.
Your browsing behavior on Figma and potentially on other websites is tracked through cookies and similar technologies by both Figma and its third-party partners. You can manage cookie preferences through Figma's cookie settings or your browser settings.
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"We and our third-party partners use cookies, pixel tags, web beacons, and similar tracking technologies to automatically collect information about your use of our Services and other websites. We use this information to remember you, analyze trends, administer the Services, track users' movements around the Services, and gather demographic information about our user base.— Excerpt from Figma's Figma Privacy Policy
REGULATORY LANDSCAPE: Cookie and tracking technology use engages GDPR and the EU ePrivacy Directive (and its national implementations), which generally require prior informed consent before placing non-essential cookies on user devices in the EU. The UK ePrivacy Regulations impose similar requirements for UK users. The FTC has issued guidance on online behavioral advertising and has enforcement authority over deceptive cookie and tracking practices. California's CCPA treats some forms of cross-site tracking as sharing of personal information subject to the Do Not Sell or Share opt-out. GOVERNANCE EXPOSURE: Medium. The use of third-party tracking technologies, including pixel tags and web beacons, for cross-site behavioral data collection is common in the industry but requires robust consent management for EU and UK compliance. The adequacy of Figma's consent management platform and whether it properly gates third-party tracking on user consent should be verified. JURISDICTION FLAGS: EU and UK users are subject to ePrivacy consent requirements for non-essential cookies. California users have CCPA opt-out rights for cross-context behavioral advertising enabled by tracking technologies. Other US states with comprehensive privacy laws may impose similar restrictions. Global privacy control signals should be honored under CCPA and California regulations. CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers deploying Figma in environments where employee or client data may be tracked should assess whether Figma's cookie practices are consistent with organizational privacy policies. B2B procurement should confirm that Figma's consent management practices for EU and UK users meet regulatory standards. COMPLIANCE CONSIDERATIONS: Cookie consent audit should verify that Figma's consent management platform properly categorizes cookies, obtains consent before loading non-essential third-party trackers for EU and UK users, and honors consent withdrawal. Global privacy control signal compliance should be confirmed for California users. The list of third-party tracking partners should be reviewed and updated in privacy notices as required.
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Tracking technologies used by Figma and third parties can build detailed profiles of your online behavior across websites, not just on Figma itself, which may be used for targeted advertising.
Your browsing behavior on Figma and potentially on other websites is tracked through cookies and similar technologies by both Figma and its third-party partners. You can manage cookie preferences through Figma's cookie settings or your browser settings.
ConductAtlas has identified this type of provision across 29 platforms. See the full comparison.
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