This analysis describes what Delta Airlines's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy now explicitly states that Delta may use automated tools, machine learning, and AI-enabled technologies when processing your personal information. This includes processing related to flight bookings, payment, fraud prevention, marketing segmentation, and emergency assistance. The policy also clarifies that Delta collects biometric information such as fingerprints, facial recognition, voice, and iris data in connection with customer identification and security screening. These disclosures formalize practices that may have been previously implied but are now stated explicitly in the policy.
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We may continue to retain some information even after you delete your account if we are required to do so in order to comply with applicable laws.
We retain personal information about you for the time necessary to fulfill the purpose for which that information was collected, usually for the duration of any contractual relationship and for any period thereafter as legally required or permitted by law.
If the Services are made available to you through an organization (e.g., your employer), we retain your information as long as required by the administrator of your account.
"We store your information for as long as legally required and for so long as necessary to support business purposes described in the generally applicable section 3 of this Privacy Policy.Excerpt from Delta Airlines's Delta Privacy Policy
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The clause states: “We store your information for as long as legally required and for so long as necessary to support business purposes described in the generally applicable section 3 of this Privacy Policy.”
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