“tailor our products and services for you, including anticipating your likely preferences based on information concerning your previous travel with us, previous transactions, or communications with us, any of which we may combine with other information we have about you”
This analysis describes what Delta Airlines's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Delta Airlines constructs preference profiles by combining multiple categories of personal data, which shapes the products and services presented to individual users.
The updated policy now explicitly states that Delta may use automated tools, machine learning, and AI-enabled technologies when processing your personal information. This includes processing related to flight bookings, payment, fraud prevention, marketing segmentation, and emergency assistance. The policy also clarifies that Delta collects biometric information such as fingerprints, facial recognition, voice, and iris data in connection with customer identification and security screening. These disclosures formalize practices that may have been previously implied but are now stated explicitly in the policy.
View change record →Delta Airlines may build a profile of your likely preferences by combining your travel history, past transactions, and communications with other data it already holds about you.
How other platforms handle this
To the extent the Network Data includes any Personal Data...Cloudflare will handle such Personal Data in compliance with applicable data protection laws.
We use your information, including your Contact Data, Payment Data, Technical Data, Communication Data, Professional Data, and Training and Educational Data, depending on the services provided...
To provide, maintain, and improve our Services, including to monitor the usage of our Services.
"tailor our products and services for you, including anticipating your likely preferences based on information concerning your previous travel with us, previous transactions, or communications with us, any of which we may combine with other information we have about youExcerpt from Delta Airlines's Delta Privacy Policy
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Delta Airlines constructs preference profiles by combining multiple categories of personal data, which shapes the products and services presented to individual users.
Delta Airlines may build a profile of your likely preferences by combining your travel history, past transactions, and communications with other data it already holds about you.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Delta Airlines.