The policy states that cookies and similar tracking technologies are used to collect browsing activity, feature usage, and interaction data for service improvement, personalization, analytics, and marketing purposes.
This analysis describes what DeepL's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes the collection of behavioral and interaction data through cookies and similar technologies for multiple purposes including marketing, which engages ePrivacy Directive requirements for consent in the EU and UK and CCPA opt-out rights for California residents.
Interpretive note: The policy does not specify the categories of cookies treated as essential versus non-essential, nor does it enumerate the specific third-party analytics and marketing vendors receiving data collected through these technologies.
The updated terms establish explicit procedures for three new account-based storage and processing features. Translation Memories allow users to store source and target language segments for reuse; Translation Memory Generation processes uploaded document pairs to generate Translation Memories, then deletes the source documents immediately; and Adaptive Translation uses stored Translation Memories and reference documents to customize translations, with numeric representations (embeddings) calculated and stored in the user's account. The policy states that all content and embeddings are used only within the user's own account, never shared with other customers, and never used to train or improve DeepL's models. The policy specifies GDPR Article 6(1)(b) as the legal basis for processing (contract performance). You can deactivate Adaptive Translation in the relevant Style Profile at any time.
View change record →Under this clause, browsing activity, feature usage patterns, and interaction data are collected via cookies and tracking technologies and may be used for analytics and marketing purposes in addition to service improvement. EU and UK users are entitled to cookie consent mechanisms under the ePrivacy Directive; California residents may have CCPA opt-out rights with respect to marketing-related data sharing.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"We use cookies and similar tracking technologies on our website and in our apps to collect information about your use of our services. This includes information about the pages you visit, the features you use, and how you interact with our services. We use this information to improve our services, personalise your experience, and for analytics and marketing purposes.Excerpt from DeepL's Privacy Policy
1) REGULATORY LANDSCAPE: This provision engages the EU ePrivacy Directive (and its national implementations) which requires informed consent for non-essential cookies placed on user devices in the EU.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision authorizes the collection of behavioral and interaction data through cookies and similar technologies for multiple purposes including marketing, which engages ePrivacy Directive requirements for consent in the EU and UK and CCPA opt-out rights for California residents.
Under this clause, browsing activity, feature usage patterns, and interaction data are collected via cookies and tracking technologies and may be used for analytics and marketing purposes in addition to service improvement. EU and UK users are entitled to cookie consent mechanisms under the ePrivacy Directive; California residents may have CCPA opt-out rights with respect to marketing-related data sharing.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by DeepL.