The policy states that cookies and similar tracking technologies are used to collect browsing activity, feature usage, and interaction data for service improvement, personalization, analytics, and marketing purposes.
This analysis describes what DeepL's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes the collection of behavioral and interaction data through cookies and similar technologies for multiple purposes including marketing, which engages ePrivacy Directive requirements for consent in the EU and UK and CCPA opt-out rights for California residents.
Interpretive note: The policy does not specify the categories of cookies treated as essential versus non-essential, nor does it enumerate the specific third-party analytics and marketing vendors receiving data collected through these technologies.
Expanded to provide specific examples of collected information (pages, features, interactions) and explicitly added 'personalise your experience' alongside analytics and marketing purposes.
View full change record →Under this clause, browsing activity, feature usage patterns, and interaction data are collected via cookies and tracking technologies and may be used for analytics and marketing purposes in addition to service improvement. EU and UK users are entitled to cookie consent mechanisms under the ePrivacy Directive; California residents may have CCPA opt-out rights with respect to marketing-related data sharing.
How other platforms handle this
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visi...
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"We use cookies and similar tracking technologies on our website and in our apps to collect information about your use of our services. This includes information about the pages you visit, the features you use, and how you interact with our services. We use this information to improve our services, personalise your experience, and for analytics and marketing purposes.— Excerpt from DeepL's DeepL Privacy Policy
1) REGULATORY LANDSCAPE: This provision engages the EU ePrivacy Directive (and its national implementations) which requires informed consent for non-essential cookies placed on user devices in the EU. UK PECR imposes parallel requirements. GDPR applies to the personal data collected through these technologies. CCPA requires disclosure of the sale or sharing of personal information collected through tracking technologies and provides opt-out rights. 2) GOVERNANCE EXPOSURE: Medium. The use of cookies for analytics and marketing purposes requires a functioning consent management platform for EU and UK users. The adequacy of DeepL's consent mechanism for cookies should be assessed, particularly regarding whether analytics and marketing cookies are treated as non-essential and require affirmative opt-in consent. 3) JURISDICTION FLAGS: EU/EEA users: ePrivacy Directive and GDPR apply; non-essential cookies require opt-in consent. UK users: UK PECR and UK GDPR apply. California residents: CCPA opt-out rights apply to sharing of personal information collected through tracking technologies for cross-context behavioral advertising. US users outside California: FTC Act unfair and deceptive practices standards apply. 4) CONTRACT AND VENDOR IMPLICATIONS: Third-party analytics and marketing vendors receiving data collected through cookies should be evaluated as sub-processors or third-party recipients under GDPR. If marketing cookie data is shared with advertising networks, CCPA sale/sharing disclosures may be required. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit DeepL's consent management implementation to confirm that analytics and marketing cookies are gated behind affirmative consent for EU/UK users. Cookie audit documentation should be maintained. Records of processing should reflect the legal bases applied to each cookie category.
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This provision authorizes the collection of behavioral and interaction data through cookies and similar technologies for multiple purposes including marketing, which engages ePrivacy Directive requirements for consent in the EU and UK and CCPA opt-out rights for California residents.
Under this clause, browsing activity, feature usage patterns, and interaction data are collected via cookies and tracking technologies and may be used for analytics and marketing purposes in addition to service improvement. EU and UK users are entitled to cookie consent mechanisms under the ePrivacy Directive; California residents may have CCPA opt-out rights with respect to marketing-related data sharing.
ConductAtlas has identified this type of provision across 78 platforms. See the full comparison.
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