This analysis describes what Datadog's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational framework through which Datadog collects behavioral and preference data via tracking technologies. This data collection supports the service's advertising functionality and informs targeted ad delivery practices across the platform.
Interpretive note: The operational effectiveness of cookie opt-out controls and whether they cover all advertising partner cookie placements cannot be assessed from the policy text alone; the Cookie Policy document would need to be reviewed for full specificity.
Users' browsing activity and engagement patterns are tracked through cookies deployed by Datadog for purposes including interest-based advertising. The terms authorize this collection as a standard service mechanism, with granular controls documented in the referenced Cookie Policy.
How other platforms handle this
We use cookies, web beacons, pixel tags, and other tracking technologies on our websites to recognize you and your preferences, authenticate users, analyze website traffic and usage patterns, and to deliver personalized content and advertisements. We may use both session cookies and persistent cooki...
We use various technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web bea...
We use cookies, web beacons, pixel tags, and similar tracking technologies on our websites and in our communications to collect information about your browsing activities, your preferences, and your device. This may include information such as your IP address, browser type, operating system, referri...
Monitoring
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"We use cookies and similar tracking technologies (collectively, 'cookies') to collect and use personal information about you, including to serve interest-based advertising. For further information about the types of cookies we use, why we use them, and how you can control cookies, please see our Cookie Policy.— Excerpt from Datadog's Datadog Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The provision establishes the operational framework through which Datadog collects behavioral and preference data via tracking technologies. This data collection supports the service's advertising functionality and informs targeted ad delivery practices across the platform.
Users' browsing activity and engagement patterns are tracked through cookies deployed by Datadog for purposes including interest-based advertising. The terms authorize this collection as a standard service mechanism, with granular controls documented in the referenced Cookie Policy.
ConductAtlas has identified this type of provision across 26 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Datadog.