Datadog · Datadog Privacy Policy · View original document ↗

Aggregated and De-identified Data Use

Medium severity Rare · 4 of 325 platforms
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Document Record

What it is

Datadog may analyze and share aggregated, anonymized data derived from user activity for its own marketing, research, and business analysis purposes — this is not restricted to service delivery.

This analysis describes what Datadog's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Enterprise customers whose infrastructure telemetry passes through Datadog may find that aggregated insights derived from their operational data are used by Datadog for its own commercial purposes including industry analysis and marketing.

Consumer impact (what this means for users)

Even after terminating a Datadog subscription, de-identified insights derived from your organization's monitoring data may be retained and used by Datadog for its own product development, marketing, or industry benchmarking purposes.

How other platforms handle this

Walgreens Medium

We may use and share de-identified or aggregated information for any purpose, including research and analytics. We maintain and use de-identified data without attempting to re-identify it.

Mixpanel Medium

Mixpanel may use aggregated or de-identified data derived from customer event data for its own purposes, including improving its services, developing new features, and generating analytics insights, provided that such data cannot reasonably be used to identify individual users.

Waze Medium

We may use aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for any purpose, including sharing it with partners, advertisers, and other third parties. This information is not subject to the restrictions in this Privacy Policy.

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Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
We may use and disclose aggregate or de-identified information about users for marketing, advertising, research, compliance, industry analysis, and other business purposes. When we disclose such information, we take reasonable measures to maintain it in a de-identified form and contractually require our partners to not re-identify such information.

— Excerpt from Datadog's Datadog Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY FRAMEWORK: De-identification and aggregation practices are governed by GDPR Recital 26 and Art. 89 (anonymization standards — data must be truly irreversible to fall outside GDPR scope); CCPA §1798.140(o)(3) exemption for deidentified data requires specific technical and contractual safeguards; FTC guidance on deidentification ('Protecting Consumer Privacy in an Era of Rapid Change,' 2012) sets a reasonable linkability standard. The risk is that 'reasonable measures' for de-identification may not meet GDPR's high bar for true anonymization.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    FTC has issued guidance on deidentification standards and may take action where aggregated data use constitutes an unfair or deceptive practice inconsistent with user expectations.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Datadog Privacy Policy
Entity
Datadog
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 7, 2026
Record ID
CA-P-004903
Document ID
CA-D-00546
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
0efbba6efb56756de753bf6e513dc0043fadbb2ddc3bbe86f349b216177c5b3f
Analysis generated
May 7, 2026 14:06 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Datadog
Document: Datadog Privacy Policy
Record ID: CA-P-004903
Captured: 2026-05-07 14:06:32 UTC
SHA-256: 0efbba6efb56756d…
URL: https://conductatlas.com/platform/datadog/datadog-privacy-policy/aggregated-and-de-identified-data-use/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Datadog's Aggregated and De-identified Data Use clause do?

Enterprise customers whose infrastructure telemetry passes through Datadog may find that aggregated insights derived from their operational data are used by Datadog for its own commercial purposes including industry analysis and marketing.

How does this clause affect you?

Even after terminating a Datadog subscription, de-identified insights derived from your organization's monitoring data may be retained and used by Datadog for its own product development, marketing, or industry benchmarking purposes.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 4 platforms. See the full comparison.

Is ConductAtlas affiliated with Datadog?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Datadog.