Datadog may analyze and share aggregated, anonymized data derived from user activity for its own marketing, research, and business analysis purposes — this is not restricted to service delivery.
This analysis describes what Datadog's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational framework for secondary use of user data beyond the primary service delivery function. By authorizing de-identified data use, the provision creates a distinct data category with fewer restrictions than personally identifiable information, subject to contractual safeguards with downstream partners.
Even after terminating a Datadog subscription, de-identified insights derived from your organization's monitoring data may be retained and used by Datadog for its own product development, marketing, or industry benchmarking purposes.
How other platforms handle this
Mixpanel may use aggregated or de-identified data derived from customer event data for its own purposes, including improving its services, developing new features, and generating analytics insights, provided that such data cannot reasonably be used to identify individual users.
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
We may de-identify or aggregate your personal information so that it can no longer reasonably identify you, and use such de-identified or aggregated data for any purpose, including sharing with third parties for research, analytics, and marketing purposes, without restriction.
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"We may use and disclose aggregate or de-identified information about users for marketing, advertising, research, compliance, industry analysis, and other business purposes. When we disclose such information, we take reasonable measures to maintain it in a de-identified form and contractually require our partners to not re-identify such information.— Excerpt from Datadog's Datadog Privacy Policy
REGULATORY FRAMEWORK: De-identification and aggregation practices are governed by GDPR Recital 26 and Art. 89 (anonymization standards — data must be truly irreversible to fall outside GDPR scope); CCPA §1798.140(o)(3) exemption for deidentified data requires specific technical and contractual safeguards; FTC guidance on deidentification ('Protecting Consumer Privacy in an Era of Rapid Change,' 2012) sets a reasonable linkability standard. The risk is that 'reasonable measures' for de-identification may not meet GDPR's high bar for true anonymization.
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This clause establishes the operational framework for secondary use of user data beyond the primary service delivery function. By authorizing de-identified data use, the provision creates a distinct data category with fewer restrictions than personally identifiable information, subject to contractual safeguards with downstream partners.
Even after terminating a Datadog subscription, de-identified insights derived from your organization's monitoring data may be retained and used by Datadog for its own product development, marketing, or industry benchmarking purposes.
ConductAtlas has identified this type of provision across 4 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Datadog.