What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://privacyportal.onetrust.com/webform/2b246c03-4c7b-479a-9ac6-a671c05f25b6/draft/e3c5c9cb-5e70-4073-b14e-5da0ae2ef640', 'difficulty': 'EASY', 'action_type': 'DELETE_DATA', 'instructions': "Visit the Databricks OneTrust privacy portal, select 'Do Not Sell or Share My Personal Information' or the applicable opt-out option, provide your email address and submit the form. Databricks must respond within 15 business days under CPRA.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'FTC has authority to pursue unfair or deceptive data sharing practices with advertising networks under FTC Act Section 5', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': 'California AG and CPPA enforce CPRA opt-out-of-sale/sharing rights; other state AGs enforce analogous targeted advertising opt-out laws', 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Sharing Personal Data with Advertising and Analytics Partners clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Sharing Personal Data with Advertising and Analytics Partners — Databricks

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What it is

Databricks passes your personal data to advertising networks and analytics companies, which may use it to show you targeted ads. Under California law, this counts as 'selling' your data and you have the right to say no.

Consumer impact (what this means for users)

Your browsing behavior, device identifiers, and other personal data collected on the Databricks website may be shared with advertising networks for targeted advertising purposes, which California law treats as a 'sale' — you have the right to opt out by submitting a request through the Databricks privacy portal.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Delete Your Data

Visit the Databricks OneTrust privacy portal, select 'Do Not Sell or Share My Personal Information' or the applicable opt-out option, provide your email address and submit the form. Databricks must respond within 15 business days under CPRA.

Cross-platform context

See how other platforms handle Sharing Personal Data with Advertising and Analytics Partners and similar clauses.

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Why it matters (compliance & risk perspective)

This is one of the most commercially significant privacy practices in the document — your behavioral data and identifiers are being monetized via advertising partnerships, and you have actionable legal rights to stop this in California and potentially other states.

View original clause language

We may share your personal information with third-party advertising networks, social networks, and analytics providers to serve interest-based advertisements and analyze website performance. This may constitute a 'sale' or 'sharing' of personal information under certain state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). California residents have the right to opt out of the sale or sharing of their personal information.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: This provision directly implicates CPRA §1798.120 (right to opt out of sale/sharing), §1798.140(ad) (definition of 'sharing' for cross-context behavioral advertising), GDPR Art. 6(1)(a) (consent as lawful basis for advertising cookies), ePrivacy Directive 2002/58/EC as amended (cookie consent requirements for EU), and FTC Act Section 5 (unfair or deceptive practices in data monetization). Enforced by California Privacy Protection Agency (CPPA), California AG, EU DPAs, UK ICO, and FTC.

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Applicable agencies

FTC

FTC has authority to pursue unfair or deceptive data sharing practices with advertising networks under FTC Act Section 5
File a complaint →
State AG

California AG and CPPA enforce CPRA opt-out-of-sale/sharing rights; other state AGs enforce analogous targeted advertising opt-out laws
File a complaint →

Provision details

Document information

Document

Databricks Privacy Notice

Entity

Databricks

Document last updated

April 29, 2026

Tracking information

First tracked

April 30, 2026

Last verified

April 30, 2026

Record ID

CA-P-004408

Document ID

CA-D-00458

Evidence Provenance

Source URL

https://www.databricks.com/legal/privacynotice

Wayback Machine

View archived versions →

SHA-256

c2601098042d922e6c540b44624976b336394366f0003fd04e5ca853cfbadda2

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Databricks | Document: Databricks Privacy Notice | Record: CA-P-004408
Captured: 2026-04-30 10:03:00 UTC | SHA-256: c2601098042d922e…
URL: https://conductatlas.com/platform/databricks/databricks-privacy-notice/sharing-personal-data-with-advertising-and-analytics-partners/
Accessed: May 2, 2026

Classification

Severity

High

Sharing Personal Data with Advertising and Analytics Partners