Databricks passes your personal data to advertising networks and analytics companies, which may use it to show you targeted ads. Under California law, this counts as 'selling' your data and you have the right to say no.
This analysis describes what Databricks's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational scope of personal data sharing within the service delivery model and identifies the categories of recipients who receive access to user personal information. The clause also acknowledges the regulatory classification of these data practices under California privacy statutes, which creates corresponding consumer rights and opt-out mechanisms.
Your browsing behavior, device identifiers, and other personal data collected on the Databricks website may be shared with advertising networks for targeted advertising purposes, which California law treats as a 'sale' — you have the right to opt out by submitting a request through the Databricks privacy portal.
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"We may share your personal information with third-party advertising networks, social networks, and analytics providers to serve interest-based advertisements and analyze website performance. This may constitute a 'sale' or 'sharing' of personal information under certain state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). California residents have the right to opt out of the sale or sharing of their personal information.— Excerpt from Databricks's Databricks Privacy Notice
REGULATORY FRAMEWORK: This provision directly implicates CPRA §1798.120 (right to opt out of sale/sharing), §1798.140(ad) (definition of 'sharing' for cross-context behavioral advertising), GDPR Art. 6(1)(a) (consent as lawful basis for advertising cookies), ePrivacy Directive 2002/58/EC as amended (cookie consent requirements for EU), and FTC Act Section 5 (unfair or deceptive practices in data monetization). Enforced by California Privacy Protection Agency (CPPA), California AG, EU DPAs, UK ICO, and FTC.
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The provision establishes the operational scope of personal data sharing within the service delivery model and identifies the categories of recipients who receive access to user personal information. The clause also acknowledges the regulatory classification of these data practices under California privacy statutes, which creates corresponding consumer rights and opt-out mechanisms.
Your browsing behavior, device identifiers, and other personal data collected on the Databricks website may be shared with advertising networks for targeted advertising purposes, which California law treats as a 'sale' — you have the right to opt out by submitting a request through the Databricks privacy portal.
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