Calm may make educated guesses about your age and gender based on other data it has collected about you, even if you never provided this information directly.
This analysis describes what Calm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes that Calm engages in data inference practices beyond directly provided information, enabling the company to supplement its user profile data with derived demographic attributes for operational and analytics purposes.
Calm profiles users by inferring personal characteristics such as age and gender from collected data, which may be used to personalise content and advertising. This profiling occurs without requiring you to directly disclose this information.
How other platforms handle this
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We collect information from and about the third parties you link to your account and from other sources, including from other Snap users and third parties, to provide services and personalize your experience... We also infer information about you based on what we observe... This can include inferenc...
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"Derived information: information about you based on other information we have collected. For example, like most platforms, we use your IP address to derive the approximate location of your device. We may make educated guesses about your gender or age.— Excerpt from Calm's Calm Privacy Policy
Inference of age and gender characteristics from usage data may constitute processing of sensitive personal information under CPRA and profiling under GDPR Article 22, depending on the significance of decisions made based on such inferences. Legal teams should assess whether current processing meets the threshold for profiling opt-out rights and whether adequate disclosures are made.
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The provision establishes that Calm engages in data inference practices beyond directly provided information, enabling the company to supplement its user profile data with derived demographic attributes for operational and analytics purposes.
Calm profiles users by inferring personal characteristics such as age and gender from collected data, which may be used to personalise content and advertising. This profiling occurs without requiring you to directly disclose this information.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Calm.