Calm · Calm Privacy Policy · View original document ↗

Behavioral Advertising as Data Sale or Sharing

High severity Unique · 0 of 343 platforms
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Document Record

What it is

Calm uses cookies and allows advertising partners to track you across the web to show you targeted ads, and this may legally count as 'selling' or 'sharing' your personal data under privacy laws like CCPA.

This analysis describes what Calm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes the operational framework for Calm's behavioral advertising practices and cross-site tracking infrastructure. It acknowledges regulatory classification of these activities under state privacy laws while specifying the process through which users may decline participation.

Clause Stability Stable

0
Changes
3
Months Monitored
Apr 3, 2026
First Seen
Apr 17, 2026
Last Seen
This clause type exists across 1153 other provisions on other platforms.

Consumer impact (what this means for users)

Your browsing behavior and usage data may be shared with advertising partners for cross-platform ad targeting, qualifying as a data 'sale' under CCPA. You can opt out of this practice at calm.com/optout.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit calm.com/optout to opt out of targeted advertising, data sales, and sharing. You can also use the Cookie Preferences Manager on the Calm website to disable ad trackers.

How other platforms handle this

Grubhub Medium

We may share this information with ad networks and other advertising partners for the purpose of cross-context behavioral advertising. We may also share this information with other trusted partners, including those that enable you to access offers or promotions by linking or connecting your Grubhub ...

Skillshare Medium

We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...

Adobe Medium

Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes, where your consent is not required; In some cases, in order to show you more relevant ads, we disclose with social medi...

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
We use cookies and similar tracking technologies, and we allow our advertising partners to use such technologies, so we can, among other things, show you ads promoting Calm on other websites and services. These activities may be considered "sales," "sharing," or "targeted advertising" under certain privacy laws. You can opt out of these practices by visiting calm.com/optout.

— Excerpt from Calm's Calm Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Calm's acknowledgment that behavioral advertising activities may constitute 'sales' or 'sharing' under CCPA/CPRA creates opt-out obligations and triggers notice requirements. Compliance teams should verify that opt-out mechanisms are functional, properly scoped, and that opt-out signals (including Global Privacy Control) are honoured as required by CPRA.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC oversees unfair or deceptive data practices and has enforcement authority over companies that fail to honour consumer opt-out rights for data sharing and behavioral advertising.
    File a complaint →
  • State AG
    California's Attorney General enforces the CCPA/CPRA, including the right to opt out of the sale or sharing of personal information for targeted advertising.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
HIPAA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Calm Privacy Policy
Entity
Calm
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001154
Document ID
CA-D-00218
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
b57131f2e2dafc52f352427e7378a39e4b2c2e0959965b84e960a4bdab4f8318
Analysis generated
March 20, 2026 07:02 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Calm
Document: Calm Privacy Policy
Record ID: CA-P-001154
Captured: 2026-03-20 07:02:10 UTC
SHA-256: b57131f2e2dafc52…
URL: https://conductatlas.com/platform/calm/calm-privacy-policy/behavioral-advertising-as-data-sale-or-sharing/
Accessed: July 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Calm's Behavioral Advertising as Data Sale or Sharing clause do?

This provision establishes the operational framework for Calm's behavioral advertising practices and cross-site tracking infrastructure. It acknowledges regulatory classification of these activities under state privacy laws while specifying the process through which users may decline participation.

How does this clause affect you?

Your browsing behavior and usage data may be shared with advertising partners for cross-platform ad targeting, qualifying as a data 'sale' under CCPA. You can opt out of this practice at calm.com/optout.

Is ConductAtlas affiliated with Calm?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Calm.