Calm · Calm Privacy Policy · View original document ↗

Behavioral Advertising as Data Sale or Sharing

High severity Unique · 0 of 325 platforms
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Document Record

What it is

Calm uses cookies and allows advertising partners to track you across the web to show you targeted ads, and this may legally count as 'selling' or 'sharing' your personal data under privacy laws like CCPA.

This analysis describes what Calm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes the operational framework for Calm's behavioral advertising practices and cross-site tracking infrastructure. It acknowledges regulatory classification of these activities under state privacy laws while specifying the process through which users may decline participation.

Consumer impact (what this means for users)

Your browsing behavior and usage data may be shared with advertising partners for cross-platform ad targeting, qualifying as a data 'sale' under CCPA. You can opt out of this practice at calm.com/optout.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit calm.com/optout to opt out of targeted advertising, data sales, and sharing. You can also use the Cookie Preferences Manager on the Calm website to disable ad trackers.

How other platforms handle this

Airbnb Medium

We may share your information with advertising partners to deliver personalized advertisements on third-party websites and applications. This includes sharing device identifiers, browsing activity on the Airbnb platform, and inferred interests with advertising networks and analytics providers to sho...

LinkedIn Medium

We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...

Zoom Medium

Zoom may share personal data with third-party advertising partners and analytics providers to deliver targeted advertising and measure the effectiveness of advertising campaigns. This may include sharing identifiers, device information, and behavioral data with partners such as advertising networks.

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▸ View Original Clause Language DOCUMENT RECORD
"
We use cookies and similar tracking technologies, and we allow our advertising partners to use such technologies, so we can, among other things, show you ads promoting Calm on other websites and services. These activities may be considered "sales," "sharing," or "targeted advertising" under certain privacy laws. You can opt out of these practices by visiting calm.com/optout.

— Excerpt from Calm's Calm Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Calm's acknowledgment that behavioral advertising activities may constitute 'sales' or 'sharing' under CCPA/CPRA creates opt-out obligations and triggers notice requirements. Compliance teams should verify that opt-out mechanisms are functional, properly scoped, and that opt-out signals (including Global Privacy Control) are honoured as required by CPRA.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC oversees unfair or deceptive data practices and has enforcement authority over companies that fail to honour consumer opt-out rights for data sharing and behavioral advertising.
    File a complaint →
  • State AG
    California's Attorney General enforces the CCPA/CPRA, including the right to opt out of the sale or sharing of personal information for targeted advertising.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
HIPAA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Calm Privacy Policy
Entity
Calm
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001154
Document ID
CA-D-00218
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
b57131f2e2dafc52f352427e7378a39e4b2c2e0959965b84e960a4bdab4f8318
Analysis generated
March 20, 2026 07:02 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Calm
Document: Calm Privacy Policy
Record ID: CA-P-001154
Captured: 2026-03-20 07:02:10 UTC
SHA-256: b57131f2e2dafc52…
URL: https://conductatlas.com/platform/calm/calm-privacy-policy/behavioral-advertising-as-data-sale-or-sharing/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Calm's Behavioral Advertising as Data Sale or Sharing clause do?

This provision establishes the operational framework for Calm's behavioral advertising practices and cross-site tracking infrastructure. It acknowledges regulatory classification of these activities under state privacy laws while specifying the process through which users may decline participation.

How does this clause affect you?

Your browsing behavior and usage data may be shared with advertising partners for cross-platform ad targeting, qualifying as a data 'sale' under CCPA. You can opt out of this practice at calm.com/optout.

Is ConductAtlas affiliated with Calm?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Calm.