Calm uses cookies and allows advertising partners to track you across the web to show you targeted ads, and this may legally count as 'selling' or 'sharing' your personal data under privacy laws like CCPA.
This analysis describes what Calm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework for Calm's behavioral advertising practices and cross-site tracking infrastructure. It acknowledges regulatory classification of these activities under state privacy laws while specifying the process through which users may decline participation.
Your browsing behavior and usage data may be shared with advertising partners for cross-platform ad targeting, qualifying as a data 'sale' under CCPA. You can opt out of this practice at calm.com/optout.
How other platforms handle this
We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
"We use cookies and similar tracking technologies, and we allow our advertising partners to use such technologies, so we can, among other things, show you ads promoting Calm on other websites and services. These activities may be considered "sales," "sharing," or "targeted advertising" under certain privacy laws. You can opt out of these practices by visiting calm.com/optout.Excerpt from Calm's Privacy Policy
Calm's acknowledgment that behavioral advertising activities may constitute 'sales' or 'sharing' under CCPA/CPRA creates opt-out obligations and triggers notice requirements.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
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This provision establishes the operational framework for Calm's behavioral advertising practices and cross-site tracking infrastructure. It acknowledges regulatory classification of these activities under state privacy laws while specifying the process through which users may decline participation.
Your browsing behavior and usage data may be shared with advertising partners for cross-platform ad targeting, qualifying as a data 'sale' under CCPA. You can opt out of this practice at calm.com/optout.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Calm.