Calm uses cookies and allows advertising partners to track you across the web to show you targeted ads, and this may legally count as 'selling' or 'sharing' your personal data under privacy laws like CCPA.
This analysis describes what Calm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework for Calm's behavioral advertising practices and cross-site tracking infrastructure. It acknowledges regulatory classification of these activities under state privacy laws while specifying the process through which users may decline participation.
Your browsing behavior and usage data may be shared with advertising partners for cross-platform ad targeting, qualifying as a data 'sale' under CCPA. You can opt out of this practice at calm.com/optout.
How other platforms handle this
We may share your information with advertising partners to deliver personalized advertisements on third-party websites and applications. This includes sharing device identifiers, browsing activity on the Airbnb platform, and inferred interests with advertising networks and analytics providers to sho...
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...
Zoom may share personal data with third-party advertising partners and analytics providers to deliver targeted advertising and measure the effectiveness of advertising campaigns. This may include sharing identifiers, device information, and behavioral data with partners such as advertising networks.
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"We use cookies and similar tracking technologies, and we allow our advertising partners to use such technologies, so we can, among other things, show you ads promoting Calm on other websites and services. These activities may be considered "sales," "sharing," or "targeted advertising" under certain privacy laws. You can opt out of these practices by visiting calm.com/optout.— Excerpt from Calm's Calm Privacy Policy
Calm's acknowledgment that behavioral advertising activities may constitute 'sales' or 'sharing' under CCPA/CPRA creates opt-out obligations and triggers notice requirements. Compliance teams should verify that opt-out mechanisms are functional, properly scoped, and that opt-out signals (including Global Privacy Control) are honoured as required by CPRA.
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This provision establishes the operational framework for Calm's behavioral advertising practices and cross-site tracking infrastructure. It acknowledges regulatory classification of these activities under state privacy laws while specifying the process through which users may decline participation.
Your browsing behavior and usage data may be shared with advertising partners for cross-platform ad targeting, qualifying as a data 'sale' under CCPA. You can opt out of this practice at calm.com/optout.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Calm.