This analysis describes what Bumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational mechanism by which user demographic and location data flows to external advertising partners. The conditional consent requirement creates a documented authorization framework that ties data sharing to affirmative user preference settings rather than default data transfer.
Bumble's privacy policy previously disclosed that the company operates servers in the US, UK, and EU. The updated policy removes the UK from this list, stating only US and EU servers. For UK-based users, this change may alter where personal data is actually stored and processed, which can affect data protection rights and latency. UK users may want to review the updated privacy policy to understand the new data storage arrangements and determine whether they align with their privacy expectations.
View change record →UK users may experience a change in data storage and processing infrastructure. The updated policy discloses that servers in the UK are no longer part of Bumble's stated network, meaning UK user data may now be processed and stored in EU data centers instead of potentially UK-based infrastructure. This could have implications for data residency expectations and regulatory compliance frameworks that apply to UK-based data processing. Review Bumble's updated data transfer documentation if you have specific data locality requirements.
View change record →Users whose consent settings enable third-party advertising data sharing will have their gender, age, IP address, and coarse location transmitted to advertisers for ad targeting purposes. Users who do not modify consent settings from defaults, or who do not disable these preferences, operate under a data sharing arrangement with third-party advertising partners.
How other platforms handle this
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
We may share your information with third-party partners, including advertising and analytics companies, to help us understand how you use our services and to show you more relevant ads. These third parties may use cookies, web beacons, and other tracking technologies to collect information about you...
Monitoring
Bumble has changed this document before.
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"To share targeted third-party advertisements on the App. Gender, Age, IP address, Coarse location. You provide us with your gender and age. You choose to provide us with optional profile information. We get IP address and coarse location data from the device you use to access the Bumble social networking service. When you have given us your consent to do so through Settings preferences under Security and Privacy, or your browser or device privacy preferences.— Excerpt from Bumble's Bumble Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
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This provision establishes the operational mechanism by which user demographic and location data flows to external advertising partners. The conditional consent requirement creates a documented authorization framework that ties data sharing to affirmative user preference settings rather than default data transfer.
Users whose consent settings enable third-party advertising data sharing will have their gender, age, IP address, and coarse location transmitted to advertisers for ad targeting purposes. Users who do not modify consent settings from defaults, or who do not disable these preferences, operate under a data sharing arrangement with third-party advertising partners.
ConductAtlas has identified this type of provision across 28 platforms. See the full comparison.
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