Bumble · Bumble Privacy Policy · View original document ↗

Third-Party Advertising Data Sharing

High severity Uncommon · 28 of 343 platforms
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Recent governance activity Bumble recorded 2 documented changes in the last 30 days.
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This analysis describes what Bumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes the operational mechanism by which user demographic and location data flows to external advertising partners. The conditional consent requirement creates a documented authorization framework that ties data sharing to affirmative user preference settings rather than default data transfer.

Recent Activity

This document changed recently

Medium May 30, 2026

Bumble's updated privacy policy discloses that the new BeePitched feature processes personal data including names, phone numbers, photos, and pitch content from users and non-users. According to the policy, this information is used to operate the feature, moderate content, investigate reports, and prevent misuse. Access to pitches is limited to pitch subjects, invited contributors, authorized Bumble personnel, and service providers. The disclosure establishes what data the feature collects and how it is used, but does not describe user controls or settings for opting out of being featured in a pitch.

View change record →
Medium Apr 19, 2026

Bumble's privacy policy previously disclosed that the company operates servers in the US, UK, and EU. The updated policy removes the UK from this list, stating only US and EU servers. For UK-based users, this change may alter where personal data is actually stored and processed, which can affect data protection rights and latency. UK users may want to review the updated privacy policy to understand the new data storage arrangements and determine whether they align with their privacy expectations.

View change record →
Medium Mar 21, 2026

UK users may experience a change in data storage and processing infrastructure. The updated policy discloses that servers in the UK are no longer part of Bumble's stated network, meaning UK user data may now be processed and stored in EU data centers instead of potentially UK-based infrastructure. This could have implications for data residency expectations and regulatory compliance frameworks that apply to UK-based data processing. Review Bumble's updated data transfer documentation if you have specific data locality requirements.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
Apr 3, 2026
First Seen
Apr 17, 2026
Last Seen
This clause type exists across 1153 other provisions on other platforms.

Consumer impact (what this means for users)

Users whose consent settings enable third-party advertising data sharing will have their gender, age, IP address, and coarse location transmitted to advertisers for ad targeting purposes. Users who do not modify consent settings from defaults, or who do not disable these preferences, operate under a data sharing arrangement with third-party advertising partners.

How other platforms handle this

Skillshare Medium

We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

Lyft Medium

We may share your personal information with third-party advertising partners. These companies may use information about your visits to our Services and other websites to show you relevant ads as you navigate the internet.

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▸ View Original Clause Language DOCUMENT RECORD
"
To share targeted third-party advertisements on the App. Gender, Age, IP address, Coarse location. You provide us with your gender and age. You choose to provide us with optional profile information. We get IP address and coarse location data from the device you use to access the Bumble social networking service. When you have given us your consent to do so through Settings preferences under Security and Privacy, or your browser or device privacy preferences.

— Excerpt from Bumble's Bumble Privacy Policy

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Bumble Privacy Policy
Entity
Bumble
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 10, 2026
Record ID
CA-P-001196
Document ID
CA-D-00226
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
153d9cef35ab9e19783ae3daf7974b1910d07757a2ebe88355cad6dcb863fcdd
Analysis generated
May 8, 2026 00:09 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Bumble
Document: Bumble Privacy Policy
Record ID: CA-P-001196
Captured: 2026-05-08 00:09:56 UTC
SHA-256: 153d9cef35ab9e19…
URL: https://conductatlas.com/platform/bumble/bumble-privacy-policy/third-party-advertising-data-sharing/
Accessed: July 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Bumble's Third-Party Advertising Data Sharing clause do?

This provision establishes the operational mechanism by which user demographic and location data flows to external advertising partners. The conditional consent requirement creates a documented authorization framework that ties data sharing to affirmative user preference settings rather than default data transfer.

How does this clause affect you?

Users whose consent settings enable third-party advertising data sharing will have their gender, age, IP address, and coarse location transmitted to advertisers for ad targeting purposes. Users who do not modify consent settings from defaults, or who do not disable these preferences, operate under a data sharing arrangement with third-party advertising partners.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 28 platforms. See the full comparison.

Is ConductAtlas affiliated with Bumble?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Bumble.