Bumble uses algorithms and automated systems to make decisions about which profiles you see and who sees you, which constitutes profiling under GDPR.
This analysis describes what Bumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Automated profiling in a dating app context can significantly affect who you are able to connect with, and under GDPR users have specific rights related to automated decision-making that produces significant effects on them.
Interpretive note: The policy acknowledges algorithm use but the extent to which the disclosed transparency satisfies GDPR Article 22 requirements regarding logic, significance, and envisaged consequences is uncertain without reviewing the full Article 13/14 notices presented to users.
Bumble's updated privacy policy discloses that the new BeePitched feature processes personal data including names, phone numbers, photos, and pitch content from users and non-users. According to the policy, this information is used to operate the feature, moderate content, investigate reports, and prevent misuse. Access to pitches is limited to pitch subjects, invited contributors, authorized Bumble personnel, and service providers. The disclosure establishes what data the feature collects and how it is used, but does not describe user controls or settings for opting out of being featured in a pitch.
View change record →Bumble's privacy policy previously disclosed that the company operates servers in the US, UK, and EU. The updated policy removes the UK from this list, stating only US and EU servers. For UK-based users, this change may alter where personal data is actually stored and processed, which can affect data protection rights and latency. UK users may want to review the updated privacy policy to understand the new data storage arrangements and determine whether they align with their privacy expectations.
View change record →UK users may experience a change in data storage and processing infrastructure. The updated policy discloses that servers in the UK are no longer part of Bumble's stated network, meaning UK user data may now be processed and stored in EU data centers instead of potentially UK-based infrastructure. This could have implications for data residency expectations and regulatory compliance frameworks that apply to UK-based data processing. Review Bumble's updated data transfer documentation if you have specific data locality requirements.
View change record →Provision renamed from 'Algorithmic Profiling and Automated Matching' with added section reference 'Our Use of Algorithms' providing more specific policy documentation.
View full change record →Bumble's matching algorithms process your profile data, behavior, and preferences to determine what content you see; EU and UK users have rights to obtain information about the logic involved and to object to solely automated decisions that significantly affect them under GDPR provisions on automated processing.
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to object to profiling activities based on our own legitimate interests
you may also have the right to: (i) opt out of processing of Personal Data for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects...and (iii) appeal any decision by ZipRecruiter...
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
"Our Use of AlgorithmsExcerpt from Bumble's Privacy Policy
REGULATORY LANDSCAPE: The use of automated decision-making and profiling implicates GDPR Article 22, which provides data subjects the right not to be subject to solely automated decisions that produce legal or similarly significant effects, and …
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Automated profiling in a dating app context can significantly affect who you are able to connect with, and under GDPR users have specific rights related to automated decision-making that produces significant effects on them.
Bumble's matching algorithms process your profile data, behavior, and preferences to determine what content you see; EU and UK users have rights to obtain information about the logic involved and to object to solely automated decisions that significantly affect them under GDPR provisions on automated processing.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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