Betterment uses cookies and third-party tools like Google Analytics to track your behavior on its website and app, collecting data such as your IP address, device information, and browsing activity.
This analysis describes what Betterment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
For a financial services platform holding highly sensitive data, the use of third-party behavioral tracking tools on core product pages raises questions about whether behavioral data derived from financial account interactions is being shared with advertising technology providers.
Interpretive note: The policy does not specify whether tracking technologies are active on authenticated account pages or limited to marketing pages, creating uncertainty about the scope of behavioral data shared with analytics vendors.
The updated policy discloses a new Fully Paid Securities Lending program through Apex Clearing, under which Betterment will share customer personal information and account details with Apex if customers choose to participate. The revised terms also establish that generative AI service providers have committed that personal information will not be used for model training. For customers participating in promotional offers requiring offline fulfillment, the policy now explicitly states that personal information including mailing address may be shared with third-party partners. You can review the FPSL Program supplemental disclosures for details about the securities lending arrangement, or choose not to participate in the program.
View change record →This provision means that your browsing and interaction patterns on Betterment's platform, potentially including pages visited within your investment account interface, may be observed and shared with third-party analytics vendors like Google.
How other platforms handle this
We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.
We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.
we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
"We use cookies, web beacons, pixel tags, and similar tracking technologies on our websites and mobile applications. We may also use third-party analytics and advertising partners, such as Google Analytics and Google Tag Manager, to collect information about how you use our services. This information may include your IP address, browser type, device identifiers, pages visited, and interactions with our content.Excerpt from Betterment's Privacy Policy
1) REGULATORY LANDSCAPE: The deployment of third-party tracking technologies on a GLBA-covered financial services platform may implicate GLBA's restrictions on sharing nonpublic personal information with non-affiliated third parties.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
For a financial services platform holding highly sensitive data, the use of third-party behavioral tracking tools on core product pages raises questions about whether behavioral data derived from financial account interactions is being shared with advertising technology providers.
This provision means that your browsing and interaction patterns on Betterment's platform, potentially including pages visited within your investment account interface, may be observed and shared with third-party analytics vendors like Google.
ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Betterment.