The policy states that advertising network and mediation partners may collect data directly from users' devices through SDKs or cookies embedded in the BeReal app, operating under those partners' own privacy policies rather than BeReal's policy.
This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that third-party ad partners operate their own data collection infrastructure within the BeReal app, processing user data under their own privacy policies. BeReal directs users to a separate partner list for information about those practices and to exercise rights directly with those partners.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
View change record →Clarifies that third-party ad partners have direct data collection capabilities through SDKs, operating under their own privacy policies rather than BeReal's.
View full change record →Under this provision, advertising and mediation partners integrated into the BeReal app may collect identifiers, device data, and usage information directly from a user's device via SDKs or cookies, subject to those partners' own privacy policies. BeReal's policy directs users to a partner list to review those practices and exercise rights.
Cross-platform context
See how other platforms handle Third-Party Ad Partner Direct Data Collection via SDKs and similar clauses.
Compare across platforms →"To allow us to monetize the ad inventory of our App and provide users with free products and services, we work with advertising networks and mediation partners. These partners may collect information directly from your device or your use of the App through their own tools, such as software development kits ("SDKs") or cookies, in accordance with their own privacy policies.Excerpt from BeReal's Privacy Policy
REGULATORY LANDSCAPE: This provision implicates GDPR's requirements for joint controller or controller-processor relationships and the EU ePrivacy Directive's requirements for consent to SDK and cookie-based data collection.
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This provision establishes that third-party ad partners operate their own data collection infrastructure within the BeReal app, processing user data under their own privacy policies. BeReal directs users to a separate partner list for information about those practices and to exercise rights directly with those partners.
Under this provision, advertising and mediation partners integrated into the BeReal app may collect identifiers, device data, and usage information directly from a user's device via SDKs or cookies, subject to those partners' own privacy policies. BeReal's policy directs users to a partner list to review those practices and exercise rights.
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