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The policy states that accounts inactive for three years (U.S. users) or two years (EU and other users) may be permanently deleted along with associated data, with inactivity defined strictly as absence of login or connection, and that BeReal may send an SMS notice before deletion.
This analysis describes what BeReal's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes differentiated inactivity-based deletion timelines by jurisdiction and defines inactivity narrowly as login or connection events. The notice mechanism is framed as permissive ('may send') rather than mandatory, which means users cannot rely on receiving advance notice before deletion occurs.
The updated policy now requires email address in addition to phone number, full name, and date of birth to create an account. BeReal discloses that it derives likely gender from your username, first name, and biography using AI, and uses this classification for internal targeting purposes. The policy also reveals that a randomized sample of 0.001% of users will have their interface interactions (touches and swipes) recorded through an analytics partner for up to 90 days to understand how users navigate the app; this practice does not apply in all geographic regions. You can review your app settings or contact BeReal to inquire about your data collection status.
View change record →Under this provision, a user's account and all associated data may be permanently deleted after two or three years of continuous inactivity (depending on jurisdiction), with inactivity defined as the absence of any login or connection to the app. The policy states BeReal may (but does not guarantee it will) send an SMS notice before deletion.
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"To minimize data retention, your account and associated data will be permanently deleted in the event of prolonged inactivity. For the purposes of this policy, the period of inactivity is calculated from the date of your last activity, which is strictly defined as your most recent login or connection to the App. Specifically, to minimize data retention, your account may be deleted after three (3) years of continuous inactivity if you are located in the United States, or after two (2) years of continuous inactivity if you are located in Europe or any other jurisdiction outside of the United States. BeReal may send you a prior notice via text message (SMS) to the phone number associated with your account before the scheduled deletion, giving you the opportunity to log in and keep your account active.Excerpt from BeReal's Privacy Policy
REGULATORY LANDSCAPE: This provision engages GDPR's data minimization and storage limitation principles for EU/EEA users, and analogous data retention requirements under applicable U.S. state law. CNIL is the lead supervisory authority for GDPR purposes. The provision reflects a proactive data minimization measure, though the adequacy of the notice mechanism may be assessed against applicable consumer protection requirements. GOVERNANCE EXPOSURE: Low. Inactivity-based deletion is generally consistent with GDPR storage limitation principles and represents a disclosed data minimization practice. The permissive ('may send') notice language creates a risk that users receive no advance warning before deletion, which could be evaluated under applicable consumer protection or data subject rights frameworks. JURISDICTION FLAGS: EU/EEA users are subject to the shorter two-year deletion window, which aligns with GDPR storage limitation expectations. U.S. users are subject to the three-year window. The policy applies the two-year period to all jurisdictions outside the U.S., which may create operational complexity for users in jurisdictions with specific data retention requirements. CONTRACT AND VENDOR IMPLICATIONS: This provision primarily affects end users rather than commercial or vendor relationships. However, in B2B contexts where BeReal accounts are associated with business operations, the inactivity deletion policy could affect access to historical content or transaction records. COMPLIANCE CONSIDERATIONS: Compliance teams should assess whether the permissive notice language satisfies applicable consumer protection requirements in relevant jurisdictions, and whether the deletion workflow is operationally documented and verified. The exception for legally preserved data and permanently suspended accounts should be reflected in data retention documentation.
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This provision establishes differentiated inactivity-based deletion timelines by jurisdiction and defines inactivity narrowly as login or connection events. The notice mechanism is framed as permissive ('may send') rather than mandatory, which means users cannot rely on receiving advance notice before deletion occurs.
Under this provision, a user's account and all associated data may be permanently deleted after two or three years of continuous inactivity (depending on jurisdiction), with inactivity defined as the absence of any login or connection to the app. The policy states BeReal may (but does not guarantee it will) send an SMS notice before deletion.
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