Arlo · Arlo Terms of Service · View original document ↗

Google Analytics and Ads Conversion Tracking

Medium severity Unique · 0 of 325 platforms
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This analysis describes what Arlo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Google Analytics data transfers to US servers have been found unlawful under GDPR by multiple EU regulators, and conversion tracking enables Google to link your Arlo purchases to your Google advertising profile.

Consumer impact (what this means for users)

Because the submitted document contains no terms of service text, no direct consumer rights, data practices, or financial obligations can be assessed from it. The page does embed multiple third-party behavioral tracking tools including session recording and heatmapping, but without the actual terms document it is not possible to determine what users have consented to or what rights they hold. You can locate Arlo's actual Terms of Service by visiting www.arlo.com and clicking the legal or terms link in the page footer.

How other platforms handle this

Palantir Medium

We use Google Analytics, Google Tag Manager, LinkedIn Insight Tag, and other third-party analytics and advertising tools to collect information about how visitors use our website. This may include information about your device, browser, IP address, and pages visited.

Zendesk Medium

We use cookies and similar tracking technologies to track the activity on our websites and services and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze our services. You can instruct your browser to ...

American Airlines Medium

American gets this information by using technologies, including cookies, web beacons, and mobile device geolocation to provide and improve our Interactive Services and advertising, including across browsers and devices (also known as cross-device linking). This technical information may be combined ...

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▸ View Original Clause Language DOCUMENT RECORD
"
src="https://www.googletagmanager.com/gtag/js?id=G-Y55ZPK6P6Y" ... src="https://www.googletagmanager.com/gtag/destination?id=AW-940182079"

— Excerpt from Arlo's Arlo Terms of Service

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Arlo Terms of Service
Entity
Arlo
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-005273
Document ID
CA-D-00743
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
ed598544010b201369efe3e7d921db37a25434b0681e211f3f278e588364af1c
Analysis generated
May 7, 2026 17:59 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Arlo
Document: Arlo Terms of Service
Record ID: CA-P-005273
Captured: 2026-05-07 17:59:15 UTC
SHA-256: ed598544010b2013…
URL: https://conductatlas.com/platform/arlo/arlo-terms-of-service/google-analytics-and-ads-conversion-tracking/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Arlo's Google Analytics and Ads Conversion Tracking clause do?

Google Analytics data transfers to US servers have been found unlawful under GDPR by multiple EU regulators, and conversion tracking enables Google to link your Arlo purchases to your Google advertising profile.

Is ConductAtlas affiliated with Arlo?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Arlo.