Arlo · Arlo Terms of Service · View original document ↗

Google Analytics and Ads Conversion Tracking

Medium severity Unique · 0 of 343 platforms
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Recent governance activity Arlo recorded 2 documented changes in the last 30 days.
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This analysis describes what Arlo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The tracking implementation enables Arlo to measure service performance metrics, user engagement patterns, and advertising campaign effectiveness through Google's analytics infrastructure. This data collection supports operational analysis and marketing attribution reporting.

Consumer impact (what this means for users)

Users accessing Arlo's digital properties are subject to data collection via Google Analytics and Ads Conversion Tracking tags, which transmit interaction and conversion event data to Google's servers. The terms authorize this tracking as part of normal service operation.

How other platforms handle this

Public.com Medium

We, and our analytics and advertising providers, use these technologies to collect personal information (such as the pages you visit, the links you click on, and similar usage information, identifiers, and device information) when you use our Services, including personal information about your onlin...

OpenAI Medium

We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...

Netflix Medium

Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...

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▸ View Original Clause Language DOCUMENT RECORD
"
src="https://www.googletagmanager.com/gtag/js?id=G-Y55ZPK6P6Y" ... src="https://www.googletagmanager.com/gtag/destination?id=AW-940182079"

— Excerpt from Arlo's Arlo Terms of Service

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Arlo Terms of Service
Entity
Arlo
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-005273
Document ID
CA-D-00743
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
ed598544010b201369efe3e7d921db37a25434b0681e211f3f278e588364af1c
Analysis generated
May 7, 2026 17:59 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Arlo
Document: Arlo Terms of Service
Record ID: CA-P-005273
Captured: 2026-05-07 17:59:15 UTC
SHA-256: ed598544010b2013…
URL: https://conductatlas.com/platform/arlo/arlo-terms-of-service/google-analytics-and-ads-conversion-tracking/
Accessed: July 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Arlo's Google Analytics and Ads Conversion Tracking clause do?

The tracking implementation enables Arlo to measure service performance metrics, user engagement patterns, and advertising campaign effectiveness through Google's analytics infrastructure. This data collection supports operational analysis and marketing attribution reporting.

How does this clause affect you?

Users accessing Arlo's digital properties are subject to data collection via Google Analytics and Ads Conversion Tracking tags, which transmit interaction and conversion event data to Google's servers. The terms authorize this tracking as part of normal service operation.

Is ConductAtlas affiliated with Arlo?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Arlo.