Amplitude collects data about how your business uses its platform and can use that information for its own purposes, including building better products, separate from the data you send Amplitude about your own customers.
This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes that Amplitude acts as an independent data controller for Operational Data, meaning the protections that apply to your Customer Data do not automatically extend to this category of data.
Interpretive note: The precise scope of what constitutes Operational Data is not exhaustively defined in the ToS, creating some ambiguity about the full range of data Amplitude may collect and use independently.
Businesses should be aware that usage behavior on the Amplitude platform is collected and used by Amplitude for its own product development purposes, and this use is not governed by the same Customer Data protections in the agreement. This may require disclosure in your own end-user privacy notices depending on jurisdiction.
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we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
Whenever we transfer personal data internationally, we use tools and transfer agreements to: make sure the data transfer complies with applicable law; and help to give your data the same level of protection as it has in the EU...
Each payment processor uses and processes your complete payment information in accordance with its applicable privacy policy (Stripe and PayPal).
"Amplitude may collect and use data related to Customer's use of the Services ('Operational Data') for Amplitude's own business purposes, including to maintain, improve, and develop Amplitude's products and services. Operational Data does not include Customer Data.Excerpt from Amplitude's Terms of Service
(1) REGULATORY LANDSCAPE: This provision implicates GDPR Article 5 (purpose limitation and data minimization) and Article 6 (lawful basis for processing) for EU-based customers and their data subjects, as Amplitude's independent use of Operational Data …
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This clause establishes that Amplitude acts as an independent data controller for Operational Data, meaning the protections that apply to your Customer Data do not automatically extend to this category of data.
Businesses should be aware that usage behavior on the Amplitude platform is collected and used by Amplitude for its own product development purposes, and this use is not governed by the same Customer Data protections in the agreement. This may require disclosure in your own end-user privacy notices depending on jurisdiction.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.