The policy authorizes sharing of personal information with third-party service providers performing hosting, analytics, payment processing, email delivery, marketing, advertising, customer service, and data enrichment functions, subject to a stated limitation that such providers use data only as necessary for those services.
This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Amplitude's sub-processor and vendor data sharing framework and the contractual limitation imposed on third-party service providers. The inclusion of data enrichment services as a permitted category may create downstream data use considerations relevant to GDPR's purpose limitation principle and CCPA's service provider requirements.
Interpretive note: The policy does not enumerate specific third-party service providers or specify sub-processor notification procedures, creating some uncertainty about the full scope of downstream data sharing.
New comprehensive disclosure of service provider categories and contractual protections, clarifying the full scope of third-party access beyond advertising networks.
View full change record →Under this clause, personal information may be shared with a range of third-party vendors including hosting providers, analytics companies, payment processors, email delivery services, and data enrichment providers, with Amplitude asserting a contractual limitation that such parties use data only for the stated service purpose.
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"We may share your personal information with third-party service providers that perform services on our behalf, such as hosting, data analytics, payment processing, email delivery, marketing, advertising, customer service, and data enrichment services. We require these service providers to use your personal information only as necessary to perform services for us.— Excerpt from Amplitude's Amplitude Privacy Notice
REGULATORY LANDSCAPE: This provision engages GDPR Article 28 (processor and sub-processor requirements), CCPA/CPRA service provider contract requirements, and general FTC expectations regarding vendor data security and privacy practices. The inclusion of data enrichment services is operationally relevant under GDPR's purpose limitation principle because data enrichment may involve combining personal data from multiple sources. GOVERNANCE EXPOSURE: Medium. The policy does not enumerate specific third-party service providers or provide a sub-processor list, which may be relevant to GDPR's requirement that data subjects be informed of categories of recipients. Organizations subject to GDPR should request Amplitude's current sub-processor list and assess whether the DPA adequately governs sub-processor relationships. JURISDICTION FLAGS: EU/EEA creates the highest compliance exposure, as GDPR Article 28 requires that sub-processors be bound by equivalent data protection obligations through a written contract, and controllers must be notified of sub-processor changes. California's CPRA requires service providers to be bound by written contracts that prohibit onward sharing for purposes other than specified services. CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should request Amplitude's sub-processor list and establish notification procedures for sub-processor changes. The DPA should confirm that sub-processors are bound by equivalent contractual data protection obligations and that Amplitude assumes liability for sub-processor compliance failures. COMPLIANCE CONSIDERATIONS: Compliance teams should map Amplitude's disclosed service provider categories against their own data inventories and privacy notices, and verify that Amplitude's vendor contracts satisfy applicable regulatory requirements. The data enrichment service category may warrant additional scrutiny to assess purpose compatibility and consent adequacy.
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This provision establishes Amplitude's sub-processor and vendor data sharing framework and the contractual limitation imposed on third-party service providers. The inclusion of data enrichment services as a permitted category may create downstream data use considerations relevant to GDPR's purpose limitation principle and CCPA's service provider requirements.
Under this clause, personal information may be shared with a range of third-party vendors including hosting providers, analytics companies, payment processors, email delivery services, and data enrichment providers, with Amplitude asserting a contractual limitation that such parties use data only for the stated service purpose.
ConductAtlas has identified this type of provision across 5 platforms. See the full comparison.
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