The policy authorizes sharing of personal information with advertising networks, analytics providers, and social media companies for targeted advertising, and discloses an opt-out right for California residents through a designated link or privacy request portal.
This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Amplitude's participation in targeted advertising data sharing ecosystems and creates an opt-out obligation under CCPA/CPRA for California residents. Under CPRA, sharing personal information for cross-context behavioral advertising constitutes a regulated activity even where no monetary consideration is exchanged.
Interpretive note: The specific third-party advertising partners and the scope of data shared are not enumerated in the document, which creates some uncertainty about the full scope of data flows covered by this provision.
Added explicit California opt-out mechanism with updated privacy request URL and specified sharing is for targeted advertising purposes rather than general analytics services.
View full change record →Under this clause, Amplitude may share identifiers, behavioral data, and other personal information with third-party advertising and analytics partners for targeted advertising purposes. California residents may opt out of this sharing by using the Do Not Sell or Share link on Amplitude's website or submitting a request at https://privacy.amplitude.com.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"We may share your personal information with third-party advertising networks, analytics providers, and social media companies to provide you with targeted advertising. California residents have the right to opt out of the sale or sharing of their personal information for targeted advertising purposes. You can exercise this right by clicking the 'Do Not Sell or Share My Personal Information' link on our website or by submitting a request at https://privacy.amplitude.com.Excerpt from Amplitude's Privacy Notice
REGULATORY LANDSCAPE: This provision engages CCPA/CPRA, which defines sharing for cross-context behavioral advertising as a regulated activity requiring opt-out rights, enforceable by the California Privacy Protection Agency and the California Attorney General.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes Amplitude's participation in targeted advertising data sharing ecosystems and creates an opt-out obligation under CCPA/CPRA for California residents. Under CPRA, sharing personal information for cross-context behavioral advertising constitutes a regulated activity even where no monetary consideration is exchanged.
Under this clause, Amplitude may share identifiers, behavioral data, and other personal information with third-party advertising and analytics partners for targeted advertising purposes. California residents may opt out of this sharing by using the Do Not Sell or Share link on Amplitude's website or submitting a request at https://privacy.amplitude.com.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amplitude.