The policy discloses that Amplitude uses cookies, pixel tags, web beacons, and similar technologies to collect IP addresses, browser type, operating system, referring URLs, pages visited, and visit timestamps on its website for analytics, advertising, and personalization purposes.
This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the technical mechanisms through which Amplitude collects behavioral and device data from website visitors and authorizes their use for advertising and personalization, which engages cookie consent requirements under EU and UK law and opt-out rights under CCPA/CPRA.
New detailed specification of tracking technologies and data collected, providing transparency on monitoring methods used across website and service interactions.
View full change record →Under this clause, Amplitude collects device identifiers, IP addresses, browser and OS information, referring URLs, and page visit data through cookies and similar tracking technologies when individuals visit its website. EU/EEA and UK visitors may be subject to cookie consent mechanisms, and California residents may opt out of the associated data sharing for targeted advertising purposes.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"We use cookies, pixel tags, web beacons, and similar tracking technologies to collect information about your interactions with our website and our Services. This information may include your IP address, browser type, operating system, referring URLs, pages visited, and the date and time of your visit. We may use this information for analytics, advertising, and personalization purposes.Excerpt from Amplitude's Privacy Notice
REGULATORY LANDSCAPE: This provision engages the EU ePrivacy Directive (Cookie Law) and GDPR for EU/EEA visitors (requiring prior informed consent for non-essential cookies), the UK PECR for UK visitors, and CCPA/CPRA for California residents (opt-out …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes the technical mechanisms through which Amplitude collects behavioral and device data from website visitors and authorizes their use for advertising and personalization, which engages cookie consent requirements under EU and UK law and opt-out rights under CCPA/CPRA.
Under this clause, Amplitude collects device identifiers, IP addresses, browser and OS information, referring URLs, and page visit data through cookies and similar tracking technologies when individuals visit its website. EU/EEA and UK visitors may be subject to cookie consent mechanisms, and California residents may opt out of the associated data sharing for targeted advertising purposes.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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