The policy reserves the right to use data collected through the Amplitude platform in aggregated or de-identified form for benchmarking, product improvement, and research, with the assertion that such data does not personally identify individuals.
This analysis describes what Amplitude's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision creates a secondary use of platform-processed data beyond the primary service delivery purpose, and the adequacy of the de-identification standard applied is not specified in the document. Under GDPR and CCPA/CPRA, the sufficiency of de-identification or anonymization determinations affects whether data protection obligations continue to apply.
Interpretive note: The document does not specify the technical or procedural standard applied to de-identify data, creating uncertainty about whether the de-identification meets applicable regulatory thresholds under GDPR or CCPA/CPRA.
New provision clarifying Amplitude's right to use platform data in aggregated form for internal business purposes, which is significant for customers and users concerned about competitive intelligence or benchmarking uses.
View full change record →Under this clause, event and behavioral data processed through the Amplitude platform may be used in de-identified or aggregated form for purposes beyond the specific customer's service delivery, including benchmarking and product improvement. The document asserts that such data does not identify individuals but does not specify the technical or procedural standards applied to reach that determination.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
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Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We may use data that we collect through the Services in aggregated or de-identified form for benchmarking, product improvement, and research purposes. Such aggregated or de-identified data does not identify you personally.Excerpt from Amplitude's Privacy Notice
REGULATORY LANDSCAPE: This provision engages GDPR recitals and Article 4's definition of anonymous information (which falls outside GDPR scope if truly anonymous), CCPA/CPRA's definitions of aggregate consumer information and de-identified data, and the FTC's guidance …
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This provision creates a secondary use of platform-processed data beyond the primary service delivery purpose, and the adequacy of the de-identification standard applied is not specified in the document. Under GDPR and CCPA/CPRA, the sufficiency of de-identification or anonymization determinations affects whether data protection obligations continue to apply.
Under this clause, event and behavioral data processed through the Amplitude platform may be used in de-identified or aggregated form for purposes beyond the specific customer's service delivery, including benchmarking and product improvement. The document asserts that such data does not identify individuals but does not specify the technical or procedural standards applied to reach that determination.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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