We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads. We use cookies, pixels, and other similar technologies across websites and apps to collect information about your browsing behavior to serve you relevant advertising.
This means Amazon is building a detailed behavioral profile of your interests and sharing data with ad partners to follow you with targeted ads across the web, not just when you're on Amazon.
Amazon collects an exceptionally broad range of personal data including voice recordings, precise geolocation, biometric-adjacent inferences, financial information, and detailed browsing and purchase history, and uses this data for advertising both on and off Amazon's platforms. This data is shared with Amazon's large network of affiliates, third-party sellers, and advertising partners, meaning your personal information flows well beyond Amazon's own services. You can opt out of interest-based advertising at amazon.com/adpreferences and review and delete Alexa voice recordings in the Alexa Privacy Settings within the Amazon app.