We share the information we collect with Amazon.com, Inc.'s subsidiaries and affiliates that are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice. This includes sharing your information across Amazon's family of businesses including Amazon Web Services, Amazon Advertising, Twitch, Whole Foods Market, Ring, and Zappos.
Your data flows across Amazon's entire corporate ecosystem, meaning your retail shopping data could be combined with your Ring doorbell footage, Twitch streaming habits, and Whole Foods grocery purchases to build a comprehensive profile.
Amazon collects an exceptionally broad range of personal data including voice recordings, precise geolocation, biometric-adjacent inferences, financial information, and detailed browsing and purchase history, and uses this data for advertising both on and off Amazon's platforms. This data is shared with Amazon's large network of affiliates, third-party sellers, and advertising partners, meaning your personal information flows well beyond Amazon's own services. You can opt out of interest-based advertising at amazon.com/adpreferences and review and delete Alexa voice recordings in the Alexa Privacy Settings within the Amazon app.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.