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When users post reviews, photos, comments, or other content, they grant Amazon and its sublicensees a permanent, royalty-free, worldwide license to use, reproduce, modify, distribute, and create derivative works from that content in any media, along with the right to use the submitter's name in connection with it.
This analysis describes what Amazon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that user-submitted content is licensed to Amazon on a perpetual and irrevocable basis, meaning the license persists regardless of whether the user later deletes the content or closes their account, subject to applicable law in the user's jurisdiction.
Under this clause, content posted by users, including reviews, photos, and videos, is subject to a license that Amazon may retain and exercise indefinitely, including through sublicensees. The agreement also authorizes use of the submitting user's name in connection with that content.
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"If you do post content or submit material, and unless we indicate otherwise, you grant Amazon a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, perform, translate, create derivative works from, distribute, and display such content throughout the world in any media. You grant Amazon and sublicensees the right to use the name that you submit in connection with such content, if they choose.Excerpt from Amazon's Conditions of Use
1) REGULATORY LANDSCAPE: This provision interacts with GDPR Article 17 (right to erasure) for EU/EEA users, as the assertion of an irrevocable license may conflict with user requests to delete personal data embedded in or associated with submitted content. The FTC Act's prohibition on unfair or deceptive practices may be relevant if users are not clearly informed of the scope of this license at the point of submission. CCPA may also be implicated for California residents depending on whether submitted content constitutes personal information under that statute. 2) GOVERNANCE EXPOSURE: Medium. The perpetual and irrevocable nature of this license creates compliance exposure primarily for EU/EEA operations, where the tension between an asserted irrevocable commercial license and GDPR erasure rights has been subject to regulatory attention. The sublicensing right extends potential use of content beyond Amazon's own platforms. 3) JURISDICTION FLAGS: EU/EEA users face heightened exposure due to GDPR erasure rights. California residents may have additional rights under CCPA depending on how submitted content is classified. The provision applies globally as written, but enforcement and validity of irrevocable content licenses may vary by jurisdiction. 4) CONTRACT AND VENDOR IMPLICATIONS: For B2B partners or merchants who submit content on behalf of clients, this license may affect downstream intellectual property ownership. Procurement teams should assess whether content submitted via Amazon-integrated workflows triggers this license and whether client contracts address that possibility. 5) COMPLIANCE CONSIDERATIONS: Legal teams should evaluate whether the irrevocable license assertion is disclosed in a manner that satisfies GDPR consent and transparency requirements for EU users. Data mapping exercises should identify whether user-submitted content containing personal data is subject to deletion workflows that account for this license. Privacy notices and user-facing disclosures should be reviewed for consistency with this provision.
Regulatory citations, enforcement risk, and due diligence action items.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
This provision establishes that user-submitted content is licensed to Amazon on a perpetual and irrevocable basis, meaning the license persists regardless of whether the user later deletes the content or closes their account, subject to applicable law in the user's jurisdiction.
Under this clause, content posted by users, including reviews, photos, and videos, is subject to a license that Amazon may retain and exercise indefinitely, including through sublicensees. The agreement also authorizes use of the submitting user's name in connection with that content.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Amazon.