When you post a review, photo, or other content on Amazon, you give Amazon a permanent, worldwide license to use, modify, and share that content however they choose, including letting others use it.
This analysis describes what Amazon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This license is permanent and irrevocable, meaning Amazon retains rights to your content even if you delete it or close your account, and can sublicense it to third parties without additional consent.
Any review, photo, or creative content you submit to Amazon is subject to a permanent license that cannot be revoked, and Amazon can sublicense that content to third parties, which may affect users who post original photographs, written reviews, or other creative work.
How other platforms handle this
By submitting content to any TransUnion website or service, you grant TransUnion a royalty-free, worldwide, perpetual, irrevocable, non-exclusive license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content in any media.
By submitting content to Ford, you grant Ford a royalty-free, perpetual, irrevocable, worldwide license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content in any media.
By submitting User Content through the Services, you grant 23andMe a royalty-free, worldwide, perpetual, irrevocable, non-exclusive, transferable license to use, reproduce, modify, perform, display, distribute, or otherwise disclose to third parties any such material for any purpose.
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"If you do post content or submit material, and unless we indicate otherwise, you grant Amazon a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content throughout the world in any media.— Excerpt from Amazon's Amazon Conditions of Use
(1) REGULATORY LANDSCAPE: The content license provision engages intellectual property law, particularly copyright ownership questions under the U.S. Copyright Act. For EU users, this provision may interact with GDPR rights where submitted content includes personal data, as users retain data subject rights even where they have granted a content license. The breadth of the sublicensable, perpetual grant may require evaluation under GDPR Article 6 lawful basis requirements if content constitutes personal data. (2) GOVERNANCE EXPOSURE: Medium. The perpetual sublicensable license is broad by industry standards but not unusual for major consumer platforms. Governance exposure arises primarily for business users, developers, or professional content creators who may inadvertently grant rights to commercially valuable materials. (3) JURISDICTION FLAGS: EU users retain GDPR data subject rights including erasure requests, which may conflict with the perpetual license assertion where content constitutes personal data. The practical interaction between erasure rights and an irrevocable content license is not addressed in the document and may require regulatory interpretation. (4) CONTRACT AND VENDOR IMPLICATIONS: Business accounts, sellers, and developers uploading product images, proprietary descriptions, or branded content should assess whether this license creates unintended IP rights transfers. Procurement teams should confirm that third-party content posted under business accounts does not inadvertently license client or partner IP to Amazon. (5) COMPLIANCE CONSIDERATIONS: Organizations using Amazon to publish content should include this license scope in their IP governance policies and inform employees or contractors whose work may be posted on the platform.
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This license is permanent and irrevocable, meaning Amazon retains rights to your content even if you delete it or close your account, and can sublicense it to third parties without additional consent.
Any review, photo, or creative content you submit to Amazon is subject to a permanent license that cannot be revoked, and Amazon can sublicense that content to third parties, which may affect users who post original photographs, written reviews, or other creative work.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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