When you post a review, photo, or other content on Amazon, you give Amazon a permanent, worldwide license to use, modify, and share that content however they choose, including letting others use it.
This analysis describes what Amazon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes that Amazon obtains broad rights to user-generated content without time limitation or geographic restriction, and retains the ability to sublicense those rights to third parties. This structure allows Amazon to repurpose submitted content across its service ecosystem and business operations indefinitely.
Any review, photo, or creative content you submit to Amazon is subject to a permanent license that cannot be revoked, and Amazon can sublicense that content to third parties, which may affect users who post original photographs, written reviews, or other creative work.
How other platforms handle this
By making available any Member Content on or through the Airbnb Platform, you hereby grant to Airbnb a non-exclusive, worldwide, royalty-free, irrevocable, perpetual (or for the term of the protection), sub-licensable and transferable license to such Member Content to access, use, store, copy, modif...
When you upload, submit, store, send, receive, or share content to or through our services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so...
you hereby grant to Spotify a non-exclusive, transferable, sublicensable, royalty-free, fully paid, irrevocable, worldwide license to reproduce, make available, perform and display, translate, modify, create derivative works from, distribute, and otherwise use any such User Content through any mediu...
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"If you do post content or submit material, and unless we indicate otherwise, you grant Amazon a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content throughout the world in any media.— Excerpt from Amazon's Amazon Conditions of Use
(1) REGULATORY LANDSCAPE: The content license provision engages intellectual property law, particularly copyright ownership questions under the U.S. Copyright Act. For EU users, this provision may interact with GDPR rights where submitted content includes personal data, as users retain data subject rights even where they have granted a content license. The breadth of the sublicensable, perpetual grant may require evaluation under GDPR Article 6 lawful basis requirements if content constitutes personal data. (2) GOVERNANCE EXPOSURE: Medium. The perpetual sublicensable license is broad by industry standards but not unusual for major consumer platforms. Governance exposure arises primarily for business users, developers, or professional content creators who may inadvertently grant rights to commercially valuable materials. (3) JURISDICTION FLAGS: EU users retain GDPR data subject rights including erasure requests, which may conflict with the perpetual license assertion where content constitutes personal data. The practical interaction between erasure rights and an irrevocable content license is not addressed in the document and may require regulatory interpretation. (4) CONTRACT AND VENDOR IMPLICATIONS: Business accounts, sellers, and developers uploading product images, proprietary descriptions, or branded content should assess whether this license creates unintended IP rights transfers. Procurement teams should confirm that third-party content posted under business accounts does not inadvertently license client or partner IP to Amazon. (5) COMPLIANCE CONSIDERATIONS: Organizations using Amazon to publish content should include this license scope in their IP governance policies and inform employees or contractors whose work may be posted on the platform.
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The clause establishes that Amazon obtains broad rights to user-generated content without time limitation or geographic restriction, and retains the ability to sublicense those rights to third parties. This structure allows Amazon to repurpose submitted content across its service ecosystem and business operations indefinitely.
Any review, photo, or creative content you submit to Amazon is subject to a permanent license that cannot be revoked, and Amazon can sublicense that content to third parties, which may affect users who post original photographs, written reviews, or other creative work.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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