The notice states that voice input, images, and videos collected through Alexa and related voice and camera services are used to respond to user requests and to improve Amazon's services. A separate Alexa privacy resource is referenced for additional detail.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that voice recordings and associated personal information collected through Alexa and Echo devices are within scope for service improvement purposes beyond immediate request fulfillment. The specific retention, review, and secondary use policies for voice recordings are addressed in a separately referenced resource.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →⚠ Voice recordings and related data collected through Alexa and camera services will be used for service improvement purposes as stated in the notice
Cross-platform context
See how other platforms handle Voice Recording Collection via Alexa and Related Services and similar clauses.
Compare across platforms →"Provide voice, image and camera services. When you use our voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services. You can read more about Alexa, Echo Devices, and Your Privacy.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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This provision establishes that voice recordings and associated personal information collected through Alexa and Echo devices are within scope for service improvement purposes beyond immediate request fulfillment. The specific retention, review, and secondary use policies for voice recordings are addressed in a separately referenced resource.
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