The notice states that Amazon collects and uses voice inputs, images, and videos submitted through voice, image, and camera services including Alexa to respond to requests, provide services, and improve Amazon's products.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Amazon's authority to retain and use voice recordings, images, and videos for service improvement purposes, which may include use in AI model training as referenced in the generative AI development provision. Voice recordings are explicitly listed in the Information You Can Access section as information accessible in user accounts.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →⚠ Voice recordings, images, and videos captured through Amazon voice and camera services will be used for service improvement as described in the notice terms.
Cross-platform context
See how other platforms handle Voice, Image, and Camera Service Data Collection and similar clauses.
Compare across platforms →"When you use our voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services.Excerpt from Amazon Marketplace's Amazon Privacy Notice
1) REGULATORY LANDSCAPE: Voice recordings and biometric voice prints may constitute biometric identifiers under Illinois BIPA, Texas CUBI, and Washington State's biometric privacy statute, triggering collection notice, consent, and retention limitation requirements.
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This provision establishes Amazon's authority to retain and use voice recordings, images, and videos for service improvement purposes, which may include use in AI model training as referenced in the generative AI development provision. Voice recordings are explicitly listed in the Information You Can Access section as information accessible in user accounts.
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