This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
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You may have the right to object to or opt out of certain uses of your information.
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to request that your data be transferred to a third party (data portability)
"You will also be able to opt out of certain other types of data usage by updating your settings on the applicable Amazon website (for example, Manage Your Content and Devices), device, or application.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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The clause states: “You will also be able to opt out of certain other types of data usage by updating your settings on the applicable Amazon website (for example, Manage Your Content and Devices), device, or application.”
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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