This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to process information from carriers and other sources, and that this data is used to develop and deploy generative AI models and services. The notice also now states that Amazon collects information about how you interact with ads served on third-party websites and apps, and receives advertising-related information and identifiers from third parties. These disclosures clarify practices that may have been previously implied but are now stated directly in the privacy notice.
View change record →How other platforms handle this
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The right to withdraw consent previously provided for consent-based handling of information (without affecting the lawfulness of prior use and disclosure of the information).
"If you want to browse our websites without linking the browsing history to your account, you may do so by signing out of your account and blocking cookies on your browser.Excerpt from Amazon Marketplace's Amazon Privacy Notice
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The clause states: “If you want to browse our websites without linking the browsing history to your account, you may do so by signing out of your account and blocking cookies on your browser.”
ConductAtlas has identified this type of provision across 276 platforms. See the full comparison.
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