The notice states that users under 18 may only use Amazon Services with parent or guardian involvement, and that Amazon does not knowingly collect personal information from children under 13 without verifiable parental consent.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes age-related usage restrictions and a COPPA-aligned commitment not to knowingly collect data from children under 13 without parental consent. The notice directs readers to a separate Children's Privacy Disclosure for additional information.
Interpretive note: The notice does not specify the technical or procedural mechanisms used to verify age or obtain parental consent, limiting assessment of whether the stated COPPA compliance commitment is operationally implemented in a manner consistent with current FTC requirements.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →Under this clause, Amazon asserts it does not knowingly collect personal information from users under age 13 without parental consent, and that users aged 13 to 17 must have parent or guardian involvement to use Amazon Services. The notice does not specify the technical or procedural mechanisms used to verify user age or parental consent.
Cross-platform context
See how other platforms handle Children's Privacy and Age Restriction and similar clauses.
Compare across platforms →"Amazon does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use Amazon Services only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian.Excerpt from Amazon Marketplace's Amazon Privacy Notice
1) REGULATORY LANDSCAPE: This provision engages the Children's Online Privacy Protection Act (COPPA), enforced by the FTC, which requires verifiable parental consent before collecting personal information from children under 13.
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This provision establishes age-related usage restrictions and a COPPA-aligned commitment not to knowingly collect data from children under 13 without parental consent. The notice directs readers to a separate Children's Privacy Disclosure for additional information.
Under this clause, Amazon asserts it does not knowingly collect personal information from users under age 13 without parental consent, and that users aged 13 to 17 must have parent or guardian involvement to use Amazon Services. The notice does not specify the technical or procedural mechanisms used to verify user age or parental consent.
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