The notice states that in the event of a business sale, acquisition, or asset transfer, customer personal information is treated as a transferable business asset, with the assurance that transferred data remains subject to the pre-existing Privacy Notice unless customers consent to different terms.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that personal information collected under the current Privacy Notice may be transferred to acquiring entities in corporate transactions, subject to the protections stated in the pre-existing notice. The practical enforceability of privacy notice commitments against successor entities may depend on transaction structure and applicable law.
Interpretive note: The enforceability of pre-existing Privacy Notice commitments against successor entities in a business transfer depends on transaction structure, applicable law, and the specific terms of any acquisition agreement, which are not addressed in the notice.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →The agreement states that customer personal information may be transferred as a business asset in the event of an acquisition or asset sale, and that transferred data remains subject to the terms of the pre-existing Privacy Notice. The notice does not specify a mechanism for customers to be notified of specific business transfers affecting their data.
Cross-platform context
See how other platforms handle Business Transfer Data Portability and similar clauses.
Compare across platforms →"As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Amazon.com, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.Excerpt from Amazon Marketplace's Amazon Privacy Notice
1) REGULATORY LANDSCAPE: Business transfers involving personal data may require evaluation under GDPR Article 13 and 14 transparency obligations for EU and UK users, and under CCPA notice requirements for California residents.
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This provision establishes that personal information collected under the current Privacy Notice may be transferred to acquiring entities in corporate transactions, subject to the protections stated in the pre-existing notice. The practical enforceability of privacy notice commitments against successor entities may depend on transaction structure and applicable law.
The agreement states that customer personal information may be transferred as a business asset in the event of an acquisition or asset sale, and that transferred data remains subject to the terms of the pre-existing Privacy Notice. The notice does not specify a mechanism for customers to be notified of specific business transfers affecting their data.
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