The notice states that when users update personal information in their accounts, Amazon generally retains a copy of the previous version of that information in its internal records.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that exercising account information update functions does not result in deletion of previously stored personal data, which is operationally relevant to the scope of deletion rights available to users and the data inventory held by Amazon at any given time.
Interpretive note: The notice uses the qualifier 'usually' without specifying the circumstances under which prior versions would not be retained, creating ambiguity about the consistency and scope of this retention practice.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →Under this clause, updating account information such as address, email, or payment details does not remove the prior version of that information from Amazon's records. Consumers seeking deletion of specific prior data versions may need to submit a request through Amazon's Data Privacy Queries portal.
Cross-platform context
See how other platforms handle Retention of Prior Versions of User-Updated Information and similar clauses.
Compare across platforms →"When you update information, we usually keep a copy of the prior version for our records.Excerpt from Amazon Marketplace's Amazon Privacy Notice
1) REGULATORY LANDSCAPE: This retention practice may require evaluation under GDPR Article 5 data minimization and storage limitation principles for EU and UK users, as well as CCPA and CPRA deletion rights for California residents, …
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This provision establishes that exercising account information update functions does not result in deletion of previously stored personal data, which is operationally relevant to the scope of deletion rights available to users and the data inventory held by Amazon at any given time.
Under this clause, updating account information such as address, email, or payment details does not remove the prior version of that information from Amazon's records. Consumers seeking deletion of specific prior data versions may need to submit a request through Amazon's Data Privacy Queries portal.
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