This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
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We maintain administrative, technical, and physical safeguards ("Security Controls") designed to protect the personal information we maintain against unauthorized access or disclosure.
We maintain appropriate administrative, technical, contractual, and physical safeguards to secure your information from accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure...
We employ and maintain reasonable administrative, physical, and technical measures designed to safeguard and protect Personal Information under our control from unauthorized access, use, and disclosure.
"We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of customer personal information.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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The clause states: “We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of customer personal information.”
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