This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This creates a distinction between using personal information for ad targeting and using personally identifying information, which affects the degree of individual exposure in advertising.
Interpretive note: The excerpt states both that personal information is used for interest-based ads AND that personally identifying information is not used for that purpose. These two propositions are closely related but carry a potential tension: it is unclear from the excerpt alone what subset of 'personal information' falls outside 'information that personally identifies you.' Both propositions are included in the canonical claim because they are not fully independent—the second directly qualifies the first.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →A user's personal information is used for interest-based advertising, but Amazon Marketplace commits that the information used does not personally identify the user.
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"We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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This creates a distinction between using personal information for ad targeting and using personally identifying information, which affects the degree of individual exposure in advertising.
A user's personal information is used for interest-based advertising, but Amazon Marketplace commits that the information used does not personally identify the user.
ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.
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