The notice states that Amazon's physical retail locations may deploy cameras, computer vision systems, sensors, and related technology to collect information about customer behavior and product interactions within the store.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that physical store visits may result in automated collection of behavioral and potentially biometric-adjacent data through computer vision technology. The scope of data retention, sharing, and secondary use for this in-store data is not fully detailed in this notice.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to process information from carriers and other sources, and that this data is used to develop and deploy generative AI models and services. The notice also now states that Amazon collects information about how you interact with ads served on third-party websites and apps, and receives advertising-related information and identifiers from third parties. These disclosures clarify practices that may have been previously implied but are now stated directly in the privacy notice.
View change record →⚠ In-store behavioral and potentially biometric-adjacent data may be collected and processed as described in the notice when visiting Amazon physical retail locations
Cross-platform context
See how other platforms handle In-Store Surveillance via Cameras, Sensors, and Computer Vision and similar clauses.
Compare across platforms →"Our physical stores may use cameras, computer vision, sensors, and other technology to gather information about your activity in the store, such as the products and services you interact with.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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This provision establishes that physical store visits may result in automated collection of behavioral and potentially biometric-adjacent data through computer vision technology. The scope of data retention, sharing, and secondary use for this in-store data is not fully detailed in this notice.
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