The notice states that Amazon uses customer personal information, including data collected through ordinary use of Amazon Services, to develop and deploy generative AI models and services. A separate Generative AI Development Disclosure is referenced for additional detail.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that customer personal data collected through standard Amazon Service interactions is within scope for generative AI model training and deployment. The full scope of data categories, retention periods, and opt-out mechanisms for this use case depends on the separately referenced Generative AI Development Disclosure, which is not reproduced in this notice.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →⚠ Personal information collected through Amazon Services will be used for generative AI model development and deployment as described in the notice and the referenced Generative AI Development Disclosure
Cross-platform context
See how other platforms handle Generative AI Model Development Using Customer Data and similar clauses.
Compare across platforms →"We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services. In so doing, we use machine learning and artificial intelligence to support and enhance the customer experience across our products and services. This includes using data to develop or deploy our generative AI models and services. See our Generative AI Development Disclosure for more information.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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This provision establishes that customer personal data collected through standard Amazon Service interactions is within scope for generative AI model training and deployment. The full scope of data categories, retention periods, and opt-out mechanisms for this use case depends on the separately referenced Generative AI Development Disclosure, which is not reproduced in this notice.
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