The notice states that Amazon uses customer personal information, including data collected through ordinary use of Amazon Services, to develop and deploy generative AI models and services. A separate Generative AI Development Disclosure is referenced for additional detail.
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This provision establishes that customer personal data collected through standard Amazon Service interactions is within scope for generative AI model training and deployment. The full scope of data categories, retention periods, and opt-out mechanisms for this use case depends on the separately referenced Generative AI Development Disclosure, which is not reproduced in this notice.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to process information from carriers and other sources, and that this data is used to develop and deploy generative AI models and services. The notice also now states that Amazon collects information about how you interact with ads served on third-party websites and apps, and receives advertising-related information and identifiers from third parties. These disclosures clarify practices that may have been previously implied but are now stated directly in the privacy notice.
View change record →⚠ Personal information collected through Amazon Services will be used for generative AI model development and deployment as described in the notice and the referenced Generative AI Development Disclosure
Cross-platform context
See how other platforms handle Generative AI Model Development Using Customer Data and similar clauses.
Compare across platforms →"We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services. In so doing, we use machine learning and artificial intelligence to support and enhance the customer experience across our products and services. This includes using data to develop or deploy our generative AI models and services. See our Generative AI Development Disclosure for more information.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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This provision establishes that customer personal data collected through standard Amazon Service interactions is within scope for generative AI model training and deployment. The full scope of data categories, retention periods, and opt-out mechanisms for this use case depends on the separately referenced Generative AI Development Disclosure, which is not reproduced in this notice.
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