The notice states that Amazon.com, Inc. relies on participation in the EU-US Data Privacy Framework, its UK Extension, and the Swiss-US Data Privacy Framework as the legal mechanism for transferring personal data from the EU, UK, and Switzerland to the United States.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Amazon's stated reliance on the EU-US Data Privacy Framework as its cross-border transfer mechanism, which has been the subject of ongoing legal challenges in Europe; the adequacy of this framework has been contested, and its continued legal status may affect the validity of Amazon's EU-to-US data transfers.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
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Compare across platforms →"Amazon.com, Inc. participates in the EU-US Data Privacy Framework, the UK Extension to the EU-US Data Privacy Framework, and the Swiss-US Data Privacy Framework.Excerpt from Amazon Marketplace's Amazon Privacy Notice
1) REGULATORY LANDSCAPE: The EU-US Data Privacy Framework was adopted by the European Commission as an adequacy decision; it has been the subject of legal challenge before the Court of Justice of the European Union …
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This provision establishes Amazon's stated reliance on the EU-US Data Privacy Framework as its cross-border transfer mechanism, which has been the subject of ongoing legal challenges in Europe; the adequacy of this framework has been contested, and its continued legal status may affect the validity of Amazon's EU-to-US data transfers.
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