The notice states that Amazon.com, Inc. participates in the EU-US Data Privacy Framework, its UK Extension, and the Swiss-US Data Privacy Framework as the legal mechanism for transferring personal data from the EU, UK, and Switzerland to the United States.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision identifies the cross-border data transfer mechanism Amazon relies on for EU, UK, and Swiss personal data. The EU-US Data Privacy Framework has been subject to legal challenges, and its continued validity as a transfer mechanism is contingent on ongoing adequacy determinations by the European Commission and relevant UK and Swiss authorities.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →⚠ EU, UK, and Swiss personal data will be transferred to the US under the Data Privacy Framework as stated in the notice
Cross-platform context
See how other platforms handle EU-US Data Privacy Framework and Cross-Border Transfer Mechanism and similar clauses.
Compare across platforms →"Amazon.com, Inc. participates in the EU-US Data Privacy Framework, the UK Extension to the EU-US Data Privacy Framework, and the Swiss-US Data Privacy Framework.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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This provision identifies the cross-border data transfer mechanism Amazon relies on for EU, UK, and Swiss personal data. The EU-US Data Privacy Framework has been subject to legal challenges, and its continued validity as a transfer mechanism is contingent on ongoing adequacy determinations by the European Commission and relevant UK and Swiss authorities.
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