The notice establishes that consent to all described data collection and processing practices is granted by the act of using Amazon Services, without requiring an affirmative opt-in to specific data uses.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision asserts a broad consent mechanism based on continued use rather than affirmative, granular opt-in consent. Under GDPR and UK GDPR, this type of implied consent may not satisfy the standard for freely given, specific, informed, and unambiguous consent for all processing purposes described in the notice.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to process information from carriers and other sources, and that this data is used to develop and deploy generative AI models and services. The notice also now states that Amazon collects information about how you interact with ads served on third-party websites and apps, and receives advertising-related information and identifiers from third parties. These disclosures clarify practices that may have been previously implied but are now stated directly in the privacy notice.
View change record →⚠ Continued use of Amazon Services will be treated as consent to all data practices described in the notice as currently written.
Cross-platform context
See how other platforms handle Consent by Use of Amazon Services and similar clauses.
Compare across platforms →"By using Amazon Services, you are consenting to the practices described in this Privacy Notice.Excerpt from Amazon Marketplace's Amazon Privacy Notice
1) REGULATORY LANDSCAPE: This provision engages GDPR Article 7 and Recital 32 requirements for valid consent, which require a freely given, specific, informed, and unambiguous indication of agreement; implied consent via continued use of services …
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This provision asserts a broad consent mechanism based on continued use rather than affirmative, granular opt-in consent. Under GDPR and UK GDPR, this type of implied consent may not satisfy the standard for freely given, specific, informed, and unambiguous consent for all processing purposes described in the notice.
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