The notice states that Amazon may collect Social Security numbers, driver's license numbers, Wi-Fi credentials, credit history information, corporate and financial information, and voice recordings among the categories of personal information users supply. These categories arise from specific user actions such as identity verification for sellers or device synchronization.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision enumerates specific sensitive data categories that Amazon states it may collect, including government-issued identifiers, financial history, and network credentials. These categories are subject to heightened regulatory treatment under multiple U.S. state privacy laws and GDPR, creating obligations around storage, access control, breach notification, and secondary use limitations.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to process information from carriers and other sources, and that this data is used to develop and deploy generative AI models and services. The notice also now states that Amazon collects information about how you interact with ads served on third-party websites and apps, and receives advertising-related information and identifiers from third parties. These disclosures clarify practices that may have been previously implied but are now stated directly in the privacy notice.
View change record →⚠ Sensitive personal information including government-issued identifiers and financial data will be collected and processed as described in the notice when using the relevant Amazon Services
Cross-platform context
See how other platforms handle Collection of Sensitive Identifiers: Social Security Numbers, Driver's License, Wi-Fi Credentials, Credit History and similar clauses.
Compare across platforms →"As a result of those actions, you might supply us with such information as: identifying information such as your name, address, and phone numbers; payment information; your age; your location information; your IP address; people, addresses and phone numbers listed in your Addresses; email addresses of your friends and other people; content of reviews and emails to us; personal description and photograph in Your Profile; voice recordings when you speak to Alexa; images and videos collected or stored in connection with Amazon Services; information and documents regarding identity, including Social Security and driver's license numbers; corporate and financial information; credit history information; and device log files and configurations, including Wi-Fi credentials, if you choose to automatically synchronize them with your other Amazon devices.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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This provision enumerates specific sensitive data categories that Amazon states it may collect, including government-issued identifiers, financial history, and network credentials. These categories are subject to heightened regulatory treatment under multiple U.S. state privacy laws and GDPR, creating obligations around storage, access control, breach notification, and secondary use limitations.
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