The notice states that users under 18 may use Amazon Services only with parent or guardian involvement, and that Amazon does not knowingly collect personal information from children under 13 without verifiable parental consent.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Amazon's stated COPPA compliance posture for users under 13 and a broader parental involvement requirement for users under 18, though the notice does not specify the mechanism by which parental involvement or consent is verified in practice.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →Cross-platform context
See how other platforms handle Children's Privacy: Age Restriction and Parental Consent and similar clauses.
Compare across platforms →"Amazon does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use Amazon Services only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian.Excerpt from Amazon Marketplace's Amazon Privacy Notice
1) REGULATORY LANDSCAPE: This provision engages the Children's Online Privacy Protection Act (COPPA), enforced by the FTC, which requires verifiable parental consent before collecting personal information from children under 13.
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This provision establishes Amazon's stated COPPA compliance posture for users under 13 and a broader parental involvement requirement for users under 18, though the notice does not specify the mechanism by which parental involvement or consent is verified in practice.
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