The notice states that Amazon Services require parental or guardian involvement for users under 18, and that Amazon does not knowingly collect personal information from children under 13 without verifiable parental consent. A separate Children's Privacy Disclosure is referenced for additional detail.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Amazon's stated COPPA compliance posture regarding children under 13 and a broader parental involvement requirement for users under 18. The notice does not specify technical age verification mechanisms, and the adequacy of the stated compliance measures relative to COPPA's requirements depends on implementation details not disclosed here.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →⚠ Amazon states it will not knowingly collect personal information from children under 13 without parental consent; accounts used by minors without parental involvement may be subject to review or restriction under Amazon's stated policy
Cross-platform context
See how other platforms handle Children's Privacy: Age 13 Threshold and Parental Consent and similar clauses.
Compare across platforms →"Amazon does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use Amazon Services only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian. For more information, please see our Children's Privacy Disclosure.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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This provision establishes Amazon's stated COPPA compliance posture regarding children under 13 and a broader parental involvement requirement for users under 18. The notice does not specify technical age verification mechanisms, and the adequacy of the stated compliance measures relative to COPPA's requirements depends on implementation details not disclosed here.
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