The notice states that customer personal information may be transferred as a business asset in mergers, acquisitions, or asset sale transactions, subject to the promises in any pre-existing Privacy Notice unless the customer consents to different treatment.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that personal data may be transferred to acquiring entities in corporate transactions, with the protective condition that pre-existing Privacy Notice terms apply. However, the qualifying language regarding customer consent to different terms introduces a mechanism by which post-acquisition data practices could change.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →⚠ In the event of a business transfer, personal information will transfer to the acquiring entity subject to the terms of the pre-existing Privacy Notice as stated.
Cross-platform context
See how other platforms handle Business Transfer and Asset Acquisition Data Transfer and similar clauses.
Compare across platforms →"As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Amazon.com, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.Excerpt from Amazon Marketplace's Amazon Privacy Notice
1) REGULATORY LANDSCAPE: GDPR Article 13 and 14 require that data subjects be informed of any change in data controller following a business transfer, and that processing by the new controller be compatible with original …
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This provision establishes that personal data may be transferred to acquiring entities in corporate transactions, with the protective condition that pre-existing Privacy Notice terms apply. However, the qualifying language regarding customer consent to different terms introduces a mechanism by which post-acquisition data practices could change.
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