The notice states that customer personal information may be transferred as a business asset in the event Amazon sells or acquires businesses or services, or if Amazon.com, Inc. or substantially all of its assets are acquired. The notice states that transferred data remains subject to the pre-existing Privacy Notice unless the customer consents to different treatment.
This analysis describes what Amazon Marketplace's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that customer personal information is classified as a transferable business asset in merger, acquisition, or sale transactions. The stated protection that pre-existing privacy notice promises apply to transferred data is a standard industry disclosure, though enforcement of such promises post-acquisition depends on the acquirer's compliance and applicable regulatory oversight.
The updated privacy notice explicitly discloses that Amazon uses machine learning and artificial intelligence to support and enhance customer experience, including developing and deploying generative AI models and services. Under the revised policy, your personal information may be used for these AI development purposes. Amazon added a reference to its Generative AI Development Disclosure for additional details on how data is used in this context. You can review the Generative AI Development Disclosure linked in the updated privacy notice for more specific information about AI model development.
View change record →⚠ Customer personal information will be transferable as a business asset in acquisition or sale transactions as stated in the notice
Cross-platform context
See how other platforms handle Business Transfer and Asset Acquisition Data Sharing and similar clauses.
Compare across platforms →"As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Amazon.com, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.Excerpt from Amazon Marketplace's Amazon Privacy Notice
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This provision establishes that customer personal information is classified as a transferable business asset in merger, acquisition, or sale transactions. The stated protection that pre-existing privacy notice promises apply to transferred data is a standard industry disclosure, though enforcement of such promises post-acquisition depends on the acquirer's compliance and applicable regulatory oversight.
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