Affirm uses cookies and similar tracking tools on its website and app, and allows third-party vendors to do the same, to track your browsing behavior for advertising and analytics.
This analysis describes what Affirm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Third-party tracking on Affirm's platform means your browsing and purchase behavior may be shared with advertising networks, which can follow you across other websites.
Interpretive note: The full enumeration of active third-party tracking vendors is inferred partly from page source scripts visible in the HTML document; the policy text may not enumerate all active vendors explicitly.
The updated Privacy Policy establishes that Affirm qualifies as a financial institution under the Gramm-Leach-Bliley Act, meaning personal information collected in connection with Affirm services is governed by federal banking law rather than applicable state privacy laws. The policy now explicitly discloses collection of identity and profile information including full name, date of birth, Social Security number, email, mailing address, phone number, and password. The updated terms also disclose new data sharing arrangements with fraud prevention, identity verification, and risk intelligence providers, which were not previously detailed. You can contact Affirm's privacy team using the phone number provided in the updated policy to exercise data privacy rights.
View change record →Third-party tracking pixels and cookies on Affirm's site may share your financial browsing activity with advertising partners, contributing to cross-site behavioral advertising profiles.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"We and our service providers use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our services and other websites and applications. This information may be used to deliver targeted advertising, measure the effectiveness of our advertising campaigns, and for analytics purposes.Excerpt from Affirm's Privacy Policy
REGULATORY LANDSCAPE: FTC Act Section 5 applies to the transparency and consent adequacy of third-party tracking on consumer financial services platforms.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Third-party tracking on Affirm's platform means your browsing and purchase behavior may be shared with advertising networks, which can follow you across other websites.
Third-party tracking pixels and cookies on Affirm's site may share your financial browsing activity with advertising partners, contributing to cross-site behavioral advertising profiles.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Affirm.