This analysis describes what Affirm's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated Privacy Policy establishes that Affirm qualifies as a financial institution under the Gramm-Leach-Bliley Act, meaning personal information collected in connection with Affirm services is governed by federal banking law rather than applicable state privacy laws. The policy now explicitly discloses collection of identity and profile information including full name, date of birth, Social Security number, email, mailing address, phone number, and password. The updated terms also disclose new data sharing arrangements with fraud prevention, identity verification, and risk intelligence providers, which were not previously detailed. You can contact Affirm's privacy team using the phone number provided in the updated policy to exercise data privacy rights.
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Not be Discriminated Against by us for exercising your privacy rights.
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
to object to profiling activities based on our own legitimate interests
"Right to non-discrimination: Exercise any of the rights listed here without being treated unfairly or denied services.Excerpt from Affirm's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “Right to non-discrimination: Exercise any of the rights listed here without being treated unfairly or denied services.”
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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